近年来，我国国民经济取得了巨大成就的同时，社会各界的环保意识 也在不断地增强，环保督查的工作力度也在持续加大，我国环保行业得到 了较大的发展。中央财政对环境保护的扶持力度逐年加大，社会资本对环 保产业的投入也在持续增加，各级政府也越来越重视环境保护和生态可持 续发展，而工业的持续发展也有力的加大了治理工业污染物的市场需求。 在多方面因素的影响下，我国环保产业自上世纪末期以来一直保持着较快 增长，是我国重点培育的新兴产业，也是当前最具发展潜力之一的产业。 本文以广西BSK环保公司发展战略作为研究对象，首先对论文的研究 背景、现状、意义进行介绍，为论文的后续理论分析提供了基础和依据； 进而介绍了该公司的概况，并通过PEST分析模型对公司所处宏观环境进行 细致分析，运用波特五力分析模型对公司所处的行业环境进行详细分析， 通过SWOT分析工具找出BSK公司的优势、劣势、机会、挑战；最后得出 BSK公司应先采取密集型发展战略，以达成公司经营目标。 本文力求帮助BSK公司选择适合自身发展的战略，认为BSK公司应该 注重自身的优势，要对现有资源进行持续整合，将自身的缺陷与不足补齐， 同时应加大力度开拓市场业务，才能实现公司的自身管理能力的提升，促 进公司保持持续发展。同时，本文建议可以通过完善企业文化、建立完善 人才培养激励制度、加深客户管理能力、优化融资渠道等方式确保BSK公 司战略目标的实现，为BSK公司今后更好更长远的发展提供有力的参考。 关键词：广西BSK环保公司发展战略密集型战略 II GUANGXIBSKENVIRONMENTALPROTECTION COMPANYDEVELOPMENTSTRATEGYRESEARCH ABSTRACT Inrecentyears,Chinesenationaleconomyhasmadegreatachievements,at thesametime,theawarenessofenvironmentalprotectionfromallwalksoflife inthesocietyisconstantlyenhanced,theworkofenvironmentalsupervisionis alsocontinuouslyincreased,inrecentyears,Chineseenvironmentalprotection industryhasbeenagreatdevelopment.Thecentralfinancialsupportfor environmentalprotectionisincreasingyearbyyear,andtheinvestmentofsocial capitalinenvironmentalprotectionindustryisalsoincreasing.Governmentsat alllevelsarealsopayingmoreandmoreattentiontoenvironmentalprotection andecologicalsustainabledevelopment.Thesustainabledevelopmentof industryhaseffectivelyincreasedthemarketdemandforthecontrolofindustrial pollutants.Undertheinfluenceofvariousfactors,Chineseenvironmental protectionindustryhasmaintainedarapidgrowthsincetheendofthelast century.ItisakeyemergingindustrycultivatedinChinaandoneofthemost promisingindustriesatpresent. ThispapertakesGuangxiBSKenvironmentalprotectioncompany developmentstrategyastheresearchobject,firstlythepaperintroducesthe researchbackground,thepresentsituation,significance,forpaperfurther theoreticalanalysisprovidesthefoundationandbasis,inturn,thispaper introducesthegeneralsituationofthecompany,andthroughthePESTanalysis modelofadetailedanalysisofthemacroenvironmentofcompany,usingthe potterfiveanalysismodelofthecompanytoconductdetailedanalysisof industryenvironment,throughtheSWOTanalysistooltofindBSKcompany's strengths,weaknesses,opportunitiesandchallenges;Finally,itisconcludedthat III BSKcompanyshouldfirstadopttheintensivedevelopmentstrategy,toachieve thecompany'sbusinessobjectives. ThisarticlemakeseveryefforttohelpBSKcompanieschoosetosuittheir owndevelopmentstrategy,thinkBSKcompanyshouldpayattentiontotheirown advantage,havetobecontinuousintegrationofexistingresources,willuseup itsowndefectsanddeficiencies,atthesametimeshouldintensifyeffortsto expandthemarket,toachievethecompany'sownmanagementability,promote thecompanytomaintainsustainabledevelopment.Atthesametime,thisarticle suggestedthatcanthroughtheperfectenterpriseculture,setupperfecttraining incentivesystem,deepencustomermanagementabilityandoptimizefinancing channelssuchaswaytoensuretherealizationofBSKcompanystrategic objectives,forBSKcompanybetterandmorelong-termdevelopmentinthe future. KEYWORDS：GuangxiBSKEnvironmentalProtectionCompany； Developmentstrategy；Intensivestrategy； IV 目录 摘要...........................................................................................................................................I ABSTRACT..............................................................................................................................II 第一章绪论...............................................................................................................................1 1.1研究背景及意义...........................................................................................................1 1.1.1研究背景............................................................................................................1 1.1.2研究意义............................................................................................................1 1.2国内外研究现状...........................................................................................................2 1.2.1国外研究现状....................................................................................................2 1.2.2国内研究现状....................................................................................................4 1.3研究内容及方法...........................................................................................................5 1.3.1研究内容............................................................................................................5 1.3.2研究方法............................................................................................................5 1.4论文创新之处...............................................................................................................5 第二章BSK公司外部环境分析..............................................................................................7 2.1宏观环境分析...............................................................................................................7 2.1.1政治因素............................................................................................................8 2.1.2经济因素..........................................................................................................11 2.1.3社会因素..........................................................................................................14 2.1.4技术因素..........................................................................................................15 2.2竞争环境分析.............................................................................................................16 2.2.1供应商的议价能力..........................................................................................17 2.2.2购买者的议价能力..........................................................................................17 2.2.3潜在竞争者进入的能力..................................................................................18 2.2.4替代品的替代能力..........................................................................................18 2.2.5行业内竞争者现在的竞争能力......................................................................18 第三章BSK公司内部环境分析............................................................................................23 3.1BSK公司简介.............................................................................................................23 3.2BSK公司组织架构.....................................................................................................23 3.3BSK公司财务情况.....................................................................................................24 3.4BSK公司所具备的技术优势.....................................................................................25 V 3.5BSK公司的主导产品.................................................................................................28 3.6BSK公司的经营模式.................................................................................................29 第四章BSK公司战略选择和实施........................................................................................32 4.1BSK公司发展战略制定思路.....................................................................................32 4.2BSK公司SWOT分析................................................................................................32 4.2.1优