企业文化一直以来都是企业赖以生存与发展的核心内容,其贯穿于企业日常运作的 始终,对企业的组织凝聚力、社会影响力以及市场竞争力均产生着不容忽视的作用。近年 来，市场竞争日益激烈，经济形势愈发严峻，越来越多的企业开始意识到企业文化的重 要性并重视起企业文化的建设工作。国内企业在文化建设过程中存在着一些误区和盲点, 很难对企业可持续发展提供有力的指导和保障。为了充分发挥企业文化的积极作用,有必 要对企业文化建设进行深入研究和分析,以寻求切合实际的企业文化建设之道。 德容包装公司作为河北省最大乳业集团——君乐宝乳业全资的食品包装公司，在君 乐宝集团的带领下，根据自身的文化背景和实际情况，积极开展了企业文化的建设工作， 并取得了一定成效。本文通过员工访谈和问卷调查，对德容包装公司现阶段的企业文化 建设情况进行了详细的调查和研究，总结归纳出德容包装公司在现阶段的企业文化建设 中在物质、行为、制度、精神四个层面分别存在的问题，并针对所发现的问题，提出解 决方案，同时为了保障企业文化建设方案的实施效果，也在企业文化建设实施工作和保 障措施方面提出了建议。 本文内容共分三部分：第1、2章为第一部分，介绍了研究背景、研究意义、国内 外研究现状、研究内容、研究方法、研究思想与技术路线、创新点，以及企业文化的相 关理论；第3章为第二部分，介绍了德容包装公司企业概况及企业文化现状，对企业 文化现状进行了调查和分析，并提出企业文化建设存在的问题；第4、5章为第三部分， 为德容包装公司的企业文化提出建设方案，从物质层、行为层、制度层和精神层进行了 完善和创新，并为德容包装公司企业文化建设方案的实施和保障提出建议。 本文通过对德容包装公司的企业文化建设进行研究，结合母子公司背景，提出企业 文化建设方案，帮助企业增强内部凝聚力和核心竞争力，为企业长期、稳定、健康地发 展提供有力支撑，同时，为类似企业文化建设提供一定参考。 关键词：企业文化；文化建设；德容包装公司 II Abstract Corporateculturehasalwaysbeenthecorecontentforthesurvivalanddevelopmentof enterprises.Itrunsthroughthedailyoperationofenterprisesandplaysanimportantrolein theorganizationalcohesion,socialinfluenceandmarketcompetitivenessofenterprises.In recentyears,withincreasinglyfiercemarketcompetitionandincreasinglysevereeconomic situation,moreandmoreenterprisesbegintorealizetheimportanceofcorporatecultureand attachimportancetotheconstructionofcorporateculture.Therearesomemistakesandblind spotsintheprocessofculturalconstructionandimplementationindomesticenterprises,soit isdifficulttoprovidestrongguidanceandguaranteeforthesustainabledevelopmentof enterprises.Inordertogivefullplaytothepositiveroleofcorporateculture,itisnecessaryto conductin-depthresearchandanalysisontheconstructionofcorporateculture,inorderto findapracticalwaytoconstructcorporateculture. Asawholly-ownedfoodpackagingcompanyofJunlebaodairy,thelargestdairygroup inHebeiprovince,undertheleadershipofJunlebaogroup,accordingtoitsowncultural backgroundandactualsituation,Derongpackagingcompanyhasactivelycarriedoutthe constructionofcorporatecultureandachievedcertainresults.Thisarticlethroughthe employeeinterviewsandquestionnairesurvey,toDerongpackagingcompanyenterprise cultureconstructionhascarriedonthedetailedinvestigationandresearch,summarizingthe Derongpackagingcompanyatthisstageintheconstructionofenterprisecultureinspirit, system,behaviorandmaterialproblemsexistinginthefouraspectsrespectively,andinview oftheproblemsfound,proposesolutions,atthesametimeinordertoensurethe implementationoftheenterprisecultureconstructionschemeeffect,thearticlealsointhe constructionofcorporatecultureimplementationandsafeguardmeasuresareproposed. Thispaperisdividedintothreeparts:chapter1andchapter2arethefirstpart,which introducestheresearchbackground,researchsignificance,researchstatusathomeandabroad, researchcontent,researchmethods,researchideasandtechnicalroutes,innovationpoints,and relevanttheoriesofcorporateculture.Chapter3isthesecondpart,whichintroducesthe generalsituationofDerongpackagingcompanyandthestatusquoofitscorporateculture, III investigatesandanalyzesthestatusquoofitscorporateculture,andputsforwardthe problemsexistingintheconstructionofitscorporateculture.Chapter4andchapter5arethe thirdpart,whichputsforwardtheconstructionplanforthecorporatecultureofDerong company,improvesandinnovatedfromthespiritual,institutional,behavioralandmaterial levels,andputsforwardSuggestionsfortheimplementationandguaranteeofthecorporate cultureconstructionplanofDerongpackagingcompany. ThroughtheresearchontheenterprisecultureconstructionofDerongpackaging company,thispaperaimstoenhancetheinternalcohesionandcorecompetitivenessofthe enterprise,providepowerfulhelpforthelong-term,stableandhealthydevelopmentofthe enterprise,andatthesametime,providesomereferencesfortheculturalconstructionof similarsmallandmedium-sizedenterprises. Keywords:Corporateculture;Culturalconstruction;DerongPackagingCompany IV 目录 1绪论.......................................................................................................................................1 1.1研究背景与意义.........................................................................................................1 1.1.1研究背景...........................................................................................................1 1.1.2研究意义.............................................................................................................2 1.2文献综述........................................................................................................................2 1.2.1国外研究现状......................................................................................................2 1.2.2国内研究现状......................................................................................................5 1.2.3研究综述..............................................................................................................7 1.3研究内容和方法............................................................................................................7 1.3.1研究内容...........................................................................................................7 1.3.2研究方法...........................................................................................................8 1.4研究思路与技术路线.................................................................................................8 1.4.1研究思路.............................................................................................................8 1.4.2技术路线.............................................................................................................9 1.5创新点............................................................................................................................9 2企业文化相关理论...............................................................................................................11 2.1企业文化的内涵.......................................................................................................11 2.1.1企业文化内涵界定.........................................................................................11 2.1.2企业文化的主要特征.....................................................................................12 2.2企业文化的构成.......................................................................................................14 2.3企业文化的基本功能.................................................................................................15 3德容包装公司企业文化建设现状及问题.........................................................................18 3.1德容包装公司企业简介...........................................................................................18 3.1.1企业概况.........................................................................................................18 3.1.2组织结构.........................................................................................................18 3.2德容包装公司企业文化现状...................................................................................19 3.2.1物质文化现状.................................................................................................19 3.2.2行为文化现状.......................................................................