本文以贵港JT建设公司为研究对象，运用PEST工具分析公司面临的内外部环境， 尤其是公路、市政、房建等领域的发展现状和竞争态势，重点聚焦资质等级改革、资质 “告知承诺制”和招投标事项等，在SWOT框架下制定贵港JT建设公司的发展战略，并 提出具体的战略保障措施。本文认为政府部门出台一系列政策措施，着力改善建筑业营 商环境，给建筑企业营造了稳中有进的外部环境。一是新型城镇化为基础设施建设注入 强大活力，广西出台实施意见，加快产业健康发展，并成为交通强国战略全国首批试点， 交通建设领域前景广阔。二是广西建筑业发展势头良好，增速高于全国平均水平，交通 固定资产投资增速显著，公路水运成为经济“强引擎”，县域农村公路建设如火如荼， “四好农村路”向高质量发展，其中贵港市建筑产业持续高速增长，重点企业拉动作用 明显。三是行业服务和市场监管更为信息化智能化，建企资质申报进一步简化。四是线 上诚信管理对建筑企业愈发重要，路桥施工的新工艺新技术不断更新。 JT公司应抓住广西交通强国全国试点和新型城镇化战略机遇，立足贵港，面向广西， 选择SO增长型战略，实施“一二四”发展战略，不断强化施工承包和项目管理水平， 发展成为广西标杆国有建筑企业。“一”是指坚持诚信经营和质量安全，持续优化资质 建设，打造以一级资质为核心，总承包和专业承包资质稳步升级的资质管理体系。“二” 是指加强公路、桥梁和市政公用项目储备和建设，积极挖潜贵港及广西辖区的市县两级 市场，稳步拓宽经营范围，实现城乡二级业务齐头并进的区域部署。“四”是指夯实交 通建设主业，并逐步优化主营业务结构，形成一套“公路、市政、房建、水利”四辆马 车并驾齐驱的多元体系。 JT公司应从五个方面落实发展战略保障措施。一是以党建促业务，发挥党组织保障 作用。二是统筹内部运营，构建三级管理体系。三是优化财务管理，为战略实施提供资 金支持。四是建设综合型人才队伍，增强战略执行力。五是加强营销管理，夯实品牌建 设。 关键词: 贵港JT建设公司；SWOT分析；发展战略 II THE STUDY ON DEVELOPMENT STRATEGY OF GUIGANG JT CONSTRUCTION CO., LTD. ABSTRACT This paper takes Guigang JT Construction Company as the research object, uses SWOT tool to formulate the company's development strategy and implementation path. This paper holds that the government departments issued a series of policies and measures to improve the business environment of the construction industry, stimulate market vitality, and strengthen linkage supervision by means of big data, so as to create a stable and progressive external environment for construction enterprises. First, new urbanization has injected strong vitality into infrastructure construction. Guangxi has become one of the first batch of national pilot cities of transportation power strategy. Second, the construction industry in Guangxi has a good development momentum, the growth rate is higher than the national average level, the growth rate of transportation fixed assets investment is significant，and the construction industry of Guigang has a sustained and rapid growth. Third, the industry service and market supervision are more information-based and intelligent, and the application for construction enterprise qualification is further simplified. Fourth, online integrity management is becoming more and more important, new technologies and technologies of road and bridge construction continue to develop and update. JT Company should seize the strategic opportunity of national pilot project and new urbanization, select SO growth strategy, implement "one-two-four" development strategy, and develop into a leading state-owned construction enterprise in Guangxi. "One" refers to insisting on honest operation and quality safety, and building a qualification management system with at least one first-class qualification. "Two" refers to the active development of Guigang and Guangxi municipal and county-level markets, and steady expansion of business scope. "Four" refers to the gradual optimization of business structure and the formation of a set of diversified business system including "highway, municipal, housing construction, water conservancy". JT company should implement development strategy safeguard measures from five aspects, including promoting business by Party Building, establishing a three-level management system, optimizing financial management，building a comprehensive talent team , strengthen marketing management and brand building. KEY WORDS：Guigang JT Construction Co., Ltd.; SWOT Model; Development Strategy III 目 录 摘要 .................................................................... I ABSTRACT ............................................................... II 第一章 绪论 ............................................................. 1 1.1研究背景和意义 ........................................................ 1 1.1.1研究背景 ............................................................ 1 1.1.2研究意义 ............................................................ 1 1.2文献述评 .............................................................. 2 1.2.1国外建筑企业战略管理相关研究 ........................................ 2 1.2.2国内建筑企业战略管理相关研究 ........................................ 3 1.2.3相关文献评论 ........................................................ 6 1.3研究内容和方法 ........................................................ 6 1.3.1研究内容 ............................................................ 6 1.3.2研究方法 ............................................................ 6 1.4创新和不足之处 ........................................................ 7 第二章 企业内部条件分析 ................................................. 9 2.1贵港JT建设公司简介 ................................................... 9 2.2企业的优势分析 ....................................................... 10 2.2.1交通市政建设核心能力强 ............................................. 10 2.2.2生产产值位居贵港辖区前列 ........................................... 11 2.2.3具备较高的施工承包和项目管理水平 ................................... 12 2.2.4斩获业内多项荣誉和良好的市场口碑 ................................... 13 2.3企业的劣势分析 ....................................................... 13 2.3.1资质等级建设仍待加强 ............................................... 13 2.3.2部分细分领域业务占比偏低 ........................................... 14 2.4内部条件分析结论 ..................................................... 14 第三章 企业外部环境分析 ................................................ 16 3.1宏观环境稳中有进 ..................................................... 16 3.1.1政策法规环境 ....................................................... 16 3.1.2经济环境 ........................................................... 17 IV 3.1.3技术环境 ........................................................... 18 3.1.4社会文化环境 ....................................................... 20 3.2竞争环境日趋严峻 ..................................................... 20 3.2.1竞争对手综合经营实力强 ............................................. 20 3.2.2行业吸引力强，潜在进入者多 ......................................... 21 3.2.3铁路及航运等交通建设对公路的替代性不强 ............................. 21 3.2.4与供应商建立良好合作机制 ........................................... 22 3.2.5项目业主处于议价优势地位 ........................................... 22 3.3外部环境分析结论 ..................................................... 22 第四章 企业发展战略构建 ................................................ 23 4.1贵港JT建设公司SWOT矩阵分析 ......................................... 23 4.2愿景与目标 ........................................................... 25 4.3发展战略定位 ......................................................... 25 4.4“一二四”发展战略 .................................................... 26 4.4.1打造以一级资质为核心，总承包和专业承包稳步升级的资质体系 ........... 26 4.4.2开拓市县两级市场，形成城乡二级业务齐头并进的区域部署 ............... 27 4.4.3优化结构，实现“公路、市政、房建、水利”四辆马车并驾齐驱 ........... 28 第五章 企业发展战略实施的保障措施 ...................................... 30 5.1以党建促业务，发挥党组织保障作用 ..................................... 30 5.2统筹内部运营，构建三级管理体系 .......................