商业模式对企业的发展尤为关键，成熟、稳定的商业模式是企业维持内部稳定和市 场核心竞争力的重要影响因素之一。面对快速变化的商业环境和激烈的市场竞争，现代 企业必须不断地优化商业模式，保证自身持续发展的动力以抵御市场风险。商业模式的 成功与否成为企业能否持续发展的关键。同时，因为面临残酷的市场竞争，企业需要根 据市场竞争的变化来调整自身的发展方向。企业内部的商业模式也需要根据企业成长的 相关要素结构的变化做出相应的调整，以确保其内容和形式与企业的实际发展状况相适 应，才能有效解决企业发展过程中出现的生存问题和发展问题，提高企业自身的经济效 益。 本文为AS工程检测公司为例，从行业现状、市场竞争的角度出发，从客户细分、 渠道通路、收入来源和重要合作四个角度分析商业模式对企业内外部环境的影响，阐述 现阶段工程检测企业中存在的主要问题，剖析其形成原因，进而以创新九要素理论等创 新理论为框架，提出建立多边平台式商业模式、内部推行事业合伙人制度、建立“工程 检测业CRM系统”、互联网创新营销模式等方面的具体创新措施，探索利用互联网平台 对企业进行的商业模式创新对提升企业市场竞争力、优化企业运营管理、提高企业效益 的积极作用以及对该行业内相关企业所带来的积极影响和潜在价值。 关键词：商业模式创新工程检测互联网 II RESEARCHONBUSINESSMODELINNOVATIONOFENGINEERING INSPECTIONENTERPRISEBASEDONTHEINTERNETCOGITATION ——ACASESTUDYOFASCOMPANY ABSTRACT Businessmodelisparticularlycriticaltothedevelopmentofenterprises,thematureand stablebusinessmodelisoneoftheimportantfactorstomaintaintheinternalstabilityandthe corecompetitivenessofthemarket.Beconfrontedwiththerapidlychangingbusiness environmentandintensemarketcompetition,themodernenterpriseshavetocontinuously optimizetheirbusinessmodels,ensuringthemotivationofitsownsustainabledevelopment abletoresistmarketrisks.Thesuccessfulbusinessmodelbecomesthekeytothesustainable developmentofanenterprise.Inthemeanwhile,theenterprisesneedtoadjusttheir developmentdirectionaccordingtothechangesinmarketcompetitionbecauseofthecruel marketcompetition.Toensurethecontentandtheformofinternalbusinessmodelofthe enterprisearecompatiblewiththeactualdevelopment,theenterprisealsoneedstobeadjusted accordingtothechangesinthestructureoftherelevantelementsoftheenterprise'sgrowth,so astoeffectivelysolvethesurvivalandthedevelopmentproblemsthatappearintheprocessof enterprisedevelopment. TakingtheASengineeringinspectioncompanyasanexample,bydiscussingtheimpact problemsandtheformreasonsofengineeringinspectionenterprises,thisarticleanalyzedthe currentstageandmarketcompetitionoftheengineeringinspectionenterprisesfromthefour perspectivesofcustomersegmentation,channelaccess,revenuesourcesandimportant cooperation.Moreover,byusingthe9-factorsinnovationtheory,thisarticleproposesthe specificmeasurestofurtherexplorethepositiveeffectsofbusinessmodelinnovationonthe enhancingmarketcompetitiveness,theimprovingoperationmanagement,theimproving benefitsofenterprisesmarketcompetition,theinnovationaspectsoftheenterpriseand potentialvaluebasedontheInternetplatform,suchasestablishamultilateralplatform businessmodel,a"engineeringinspectionindustryCRMsystem",anInternetinnovative marketingmodelandinternallypromoteabusinesspartnersystem. KEYWORDS:Businessmodelinnovation;Engineeringinspection;Internet III 目录 摘要.........................................................................................................................................I ABSTRACT..............................................................................................................................II 第一章绪论.............................................................................................................................1 1.1研究背景.....................................................................................................................1 1.2研究意义.....................................................................................................................1 1.3国内外研究现状.........................................................................................................1 1.3.1国外商业模式创新的研究现状.......................................................................1 1.3.2国内商业模式创新的研究现状.......................................................................4 1.4研究内容及方法.........................................................................................................6 1.5技术路线及创新点.....................................................................................................7 1.5.1技术路线图.........................................................................................................7 1.5.2创新点.................................................................................................................8 第二章商业模式创新理论概述..........................................................................................10 2.1商业模式...................................................................................................................10 2.1.1商业模式概念.................................................................................................10 2.1.2基于“互联网+”的商业模式创新...................................................................11 2.1.3基于长尾理论的商业模式创新.....................................................................12 2.2商业模式创新的目的和路径...................................................................................12 2.2.1创新目的.........................................................................................................12 2.2.2创新路径.........................................................................................................13 2.3商业模式创新的特征...............................................................................................13 2.4商业模式创新的动力...............................................................................................14 第三章AS工程检测公司商业模式现状分析.....................................................................16 3.1工程检测企业市场发展现状...................................................................................16 3.2AS工程检测公司现有商业模式概况.....................................................................17 3.2.1公司概况.........................................................................................................17 3.2.2公司商业模式现状梳理.................................................................................18 3.2.3AS公司主要检测质量管理措施...................................................................21 3.3AS公司原有商业模式存在的问题.........................................................................25 3.4存在问题的原因分析...............................................................................................26 3.5解决问题的紧迫性...................................................................................................26 第四章AS工程检测公司商业模式创新.............................................................................28 4.1AS公司商业模式创新的必要性和紧迫性分析.....................................................28 IV 4.1.1商业环境分析.................................................................................................28 4.1.2目标确定.........................................................................................................29 4.1.3市场需求分析.................................................................................................29 4.1.4创新思路.........................................................................................................30 4.2AS公司商业模式创新设计的探索.........................................................................31 4.2.1客户细分与CRM系统的运用......................................................................31 4.2.2渠道通路与多媒体门户展示.........................................................................33 4.2.3收入来源与场景化运营.................................................................................34 4.2.4平台搭建与重点企业合作.....................................................................