随着经济全球化的不断深化，以及企业自身发展的需要，各大企业充分利用 现有资源和市场信息，开始重视企业文化建设，并认为良好的适宜企业发展的文 化氛围有助于提升企业市场竞争力。纵观新疆的旅游企业，深厚的文化底蕴使企 业能够在众多竞争对手中占据一席之地，并迅速适应市场变化，这对企业的发展 产生了深远影响。大量理论与实践证实，企业文化是核心竞争力的关键要素，有 助于提高经济效率，可使旅游企业更健康、有序地发展，并引领旅游市场，因此 对企业文件建设的研究必不可少。 新疆旅游投资管理有限公司自2013年成立以来，发展6年多时间，从单一 的旅游投资企业到涉足旅游各领域的集团公司，公司始终依托“丝绸之路经济带” 建设，有机结合多种经营形式，不断深化全方位合作，始终弘扬“家”文化精神， 建设独特的企业文化。公司企业文化建设对资源配置、经营管理、行为规范、树 立价值观、员工才能挖掘等方面发挥着引导作用，已成为公司参与竞争的关键环 节。近两年，公司在对企业文化建设的关注及投入度的减弱，造成了员工文化意 识弱化，人文关怀不足，制度建设薄弱，以及组织协调不力等问题，在一定程度 上阻碍了公司可持续发展。 本文以新疆旅游投资管理有限公司企业文化建设为研究对象，结合国内外相 关文献研究，通过文献基础系统分析了公司企业文化建设和发展过程。本文采用 文献研究、案例分析、问卷调查等研究方法，对新疆旅游投资管理有限公司当前 企业文化中存在问题进行分析，发现当前新疆旅游投资管理有限公司员工对企业 文化的认识不足，企业文化的组织协调能力不强，企业文化体系的构建与实际情 况不相符，并且企业文化建设的载体不够丰富。通过问卷的分析并进一步总结归 纳，当前新疆旅游投资管理有限公司的其文化构建缺乏正确引导、缺乏组织规划、 体系构建不完善、建设形式单一，因此必须采取措施进行改善。本文提出针对性 解决对策：（1）建立文化建设长效机制，提升员工参与热情；（2）优化组织架 构，培育具有一致性的核心价值观；（3）完善企业文化体系建设，增强组织适 应性；（4）采用多样化渠道，营造良好企业文化氛围。通过本文的研究旨在为 新疆旅游投资管理有限公司寻找合适的企业文化建设路径，并为同类型的行业或 企业提供有价值的参考和借鉴。 关键词：新旅投公司;企业文化建设;丹尼森模型 II Abstract With the deepening of economic globalization and the needs of the development of enterprises themselves, major enterprises make full use of existing resources and information of the market, they begin to focus on the construction of corporate culture, and think that a good cultural atmosphere suitable for enterprise development is helpful to enhance the market competitiveness of enterprises. Throughout the tourism enterprises in Xinjiang, the profound cultural background enables enterprises to occupy a place among many competitors and adapt quickly to market changes, which has a profound impact on the development of enterprises. A large number of theories and practices have proved that corporate culture is the key element of core competitiveness, which is good for improving economic efficiency. It can make tourism enterprises develop more healthily and orderly, and lead the tourism market, so it is necessary to study the construction of enterprise documents. Since the establishment in 2013, Xinjiang Tourism Investment Management Co., Ltd. has developed for more than 6 years from a single tourism investment enterprise to a group company involved in various fields of tourism. In recent years, relying on the construction of "Silk Road Economic Belt", the company continuously deepens all- round cooperation, keeps carrying forward the spirit of "home" culture, to build a unique corporate culture organically combined with various forms of management. The construction of corporate culture plays a leading role in resource allocation, management, behavior norms, setting up values and employee talent mining, which has become a key link for companies to participate in competition. In the past two years, the company's attention to the construction of corporate culture and the weakening of the input degree resulted in the weakening of staff cultural awareness, insufficient humanistic care, weak system construction, weak organizational coordination and other problems. To some extent, it hindered the sustainable development of the company. This paper takes the enterprise culture construction of Xinjiang tourism investment management co., LTD as the research object, combines with the relevant literature research at home and abroad, and analyzes the enterprise culture construction and development process of the company through the literature foundation system. This paper adopts literature research, case analysis and questionnaire, the Xinjiang tourism III investment management co., LTD., analyze the problems existing in the enterprise culture, found the Xinjiang tourism investment management co., LTD., lack of awareness of employees on corporate culture, corporate culture of the organization and coordination ability is not strong, the construction of corporate culture system is not consistent with actual situation, and the carrier of enterprise culture construction are rich enough. Through the questionnaire analysis and further summary, the current culture construction of Xinjiang tourism investment management co., ltd. is lack of correct guidance, lack of organizational planning, imperfect system construction, single construction form, so measures must be taken to improve. This paper proposes targeted solutions :(1) establish a long-term guidance mechanism to enhance employees' enthusiasm for participation;(2) optimize the organizational structure and cultivate consistent core values;(3) constantly improve the construction of corporate culture system and enhance the adaptability of the organization;(4) propagandize and cultivate corporate culture through diversified channels to create a good corporate cultural atmosphere. The purpose of this study is to find a suitable corporate culture construction path for Xinjiang tourism investment management co., LTD., and to provide valuable reference and reference for the same type of industries or enterprises. Key words:Xinjiang Tourism Investment Management Co.,Ltd; Enterprise Culture Construction; Dennison Model II 目 录 摘要 .............................................................. I Abstract .......................................................... II 第1章 绪 论 ....................................................... 1 1.1 研究背景及意义 ................................................ 1 1.1.1 研究背景 .................................................. 1 1.1.2 研究意义 .................................................. 2 1.2 国内外研究综述 ................................................ 2 1.2.1 国外研究综述 .............................................. 2 1.2.2 国内研究综述 .............................................. 3 1.3 研究内容和研究思路 ............................................ 5 1.3.1 研究内容 .................................................. 5 1.3.2 研究思路 .................................................. 5 1.4 研究方法 ...................................................... 6 1.4.1 文献研究法 ................................................ 6 1.4.2 案例研究法 ................................................ 6 1.4.3 问卷调查法 ................................................ 7 1.5 研究创新点 .................................................... 7 第2章 概念界定与理论基础 .......................................... 8 2.1 概念界定 ...................................................... 8 2.1.1 企业文化 .................................................. 8 2.1.2 企业文化建设 .............................................. 9 2.1.3 企业文化结构 .............................................. 9 2.1.4 旅游企业文化 ............................................. 10 2.2 相关理论 ..................................................... 11 2.2.1 企业文化建设四层次说——“同心圆说” ..................... 11 2.2.2 丹尼森企业文化模型 ....................................... 11 2.2.3 革新性文化理论 ........................................... 12 第3章 新疆旅游投资管理有限公司企业文化现状分析 ................... 13 3.1 公司概况 ..................................................... 13 3.2 公司企业文化发展历程 ....................