I 摘要 近年来，随着我国经济的发展和人们收入水平的提高，快递业正日益成为我国第 三产业中的支柱性行业，成为了我国经济增长的新亮点，对国民经济的发展起着重 要的推动作用。国家相关部门统计数据可以看出，2007至2016年，快递业务年化复 合增长超过40个点。业务规模从2007年的10亿件增长到2016年的207.8亿件， 增长18倍多。2020年，全国快递服务企业累计完成8000多亿元的业务收入，同比 增长20%以上，整体行业呈现出高速发展的态势。 本文以YD快递公司为例，根据企业战略管理的基本理论和方法，对该企业的 发展战略问题展开研究。结合YD公司的具体经营状况，从内部管理、人力资源和 财务运营等方面进行了内部环境分析；其次，运用SWOT分析方法，深入分析YD 公司在发展过程中所面临的机会与威胁、优势与劣势进行分析，在此基础上，进行 战略匹配，提出战略备选方案；最后，根据分析结论，制定了YD公司发展规划以 及实施路径，并提出了保证YD公司发展战略顺利实施的保障措施。 关键词：YD快递环境分析发展战略SWOT矩阵 Abstract II Abstract Inrecentyears,withthedevelopmentofmycountry’seconomyandtheimprovement ofpeople’sincomelevels,theexpressdeliveryindustryisincreasinglybecomingapillar industryinmycountry’stertiaryindustry,anewbrightspotinmycountry’seconomic growth,andanimportantimpetustothedevelopmentofthenationaleconomy.effect. AccordingtostatisticsfromtheStatePostBureau,duringtheperiod2006-2015,my country’sexpressdeliverybusinessvolumegrewatacompoundgrowthrateof40%.The businessvolumeincreasedfrom1billionpiecesin2006to20.88billionpiecesin2015,an increaseofnearly19times,andwasthefirstin2014.Thedegreeexceedsthatofthe UnitedStates,andthescalecontinuestoremaintheworld'slargest.In2020,thetotal businessincomeofexpressservicecompaniesacrossthecountrywilltotalmorethan800 billionyuan,ayear-on-yearincreaseofmorethan20%.Theoverallindustryisshowinga trendofrapiddevelopment. ThisarticletakesYDexpresscompanyasanexample,accordingtothebasictheories andmethodsofenterprisestrategicmanagement,researchesonthedevelopmentstrategy oftheenterprise.Firstly,itanalyzesthestrategicexternalandinternalenvironmentofYD company,mainlyanalyzingthemacroenvironmentfrompolitics,economy,law,culture, technology,etc.,andanalyzingtheindustryenvironmentfromthecompetitionstatusof theexpressindustryandcompetitorsbinedwiththespecificoperatingconditionsof YDcompany,theinternalenvironmentanalysiswascarriedoutfromtheaspectsof internalmanagement,humanresourcesandfinancialoperations;secondly,theSWOT analysismethodwasusedtodeeplyanalyzetheopportunitiesandthreats,advantagesand disadvantagesfacedbyYDcompanyinthedevelopmentprocessBasedontheanalysis, strategicmatchingwascarriedout,andstrategicalternativeswereproposed;finally, accordingtotheanalysisconclusions,thedevelopmentstrategicgoalsandspecific strategiesofYDcompanyweredetermined,andsafeguardmeasurestoensurethesmooth implementationofYDcompany’sdevelopmentstrategywereputforward. Keywords:YDDeliveryCompanyEnvironmentalAnalysisDevelopmentStrategy SWOTMatri 目录 III 目录 摘要...................................................................................................................................I Abstract...............................................................................................................................II 第1章绪论...................................................................................................................1 1.1研究背景及意义.....................................................................................................1 1.1.1研究背景.......................................................................................................1 1.1.2研究意义.......................................................................................................1 1.2国内外研究现状.....................................................................................................2 1.2.1国外研究现状...............................................................................................2 1.2.2国内研究现状...............................................................................................2 1.2.3国内外研究现状评述...................................................................................3 1.3研究的内容和方法.................................................................................................4 1.3.1研究内容.......................................................................................................4 1.3.2研究方法.......................................................................................................5 1.4创新点与不足.........................................................................................................5 第2章相关概念与方法概述...........................................................................................6 2.1快递的含义和分类.................................................................................................6 2.2企业发展战略主要内容及分析方法.....................................................................6 2.2.1企业发展战略的主要内容...........................................................................6 2.2.2企业发展战略分析方法...............................................................................8 第3章YD快递公司战略环境分析................................................................................9 3.1YD快递公司简介...................................................................................................9 3.2YD快递公司外部环境分析...................................................................................9 3.2.1宏观环境分析...............................................................................................9 3.2.2行业竞争环境分析.....................................................................................10 3.3YD快递公司内部环境分析.................................................................................13 3.3.1YD快递公司业务发展现状.......................................................................13 3.3.2核心业务介绍.............................................................................................15 3.3.3管理信息系统分析.....................................................................................16 3.3.4财务状况分析.............................................................................................16 3.3.5人员结构及员工培训分析.........................................................................17 目录 IV 3.3.7内部因素评价矩阵.....................................................................................17 第4章YD快递公司战略方案设计..............................................................................19 4.1YD快递公司发展战略目标.................................................................................19 4.2YD快递公司发展战略SWOT分析....................................................................19 4.2.1YD快递公司机会与威胁分析...................................................................19 4.2.2YD快递公司优势与劣势分析...................................................................19 4.3SWOT配比战略....................................................................................................20 4.3发展战略备选方案的评估...................................................................................21 第5章YD快递公司发展战略选择..............................................................................23 5.1低成本战略...........................................................................................................23 5.2产品差异化战略...................................................................................................23 5.3国际市场拓展战略...............................................................................................23 第6章YD快递公司战略的保障措施..........................................................................25 6.1推进企业文化建设...............................................................................................25 6.2强化人力资源管理...............................................................................................25 6.3优化战略资源配置........