I 摘要 在当前“数字经济”的时代，产业的不断升级带来了市场及消费的迫切需求，作为 技术创新背景下的服务行业，以现代信息网络技术为主要支撑的平台化运行，将为相 关企业带来新一轮的竞争优势。基于平台，企业内部组织更易创新重构，未来企业商 业模式的竞争注定是平台的竞争，且其竞争优势多来自于基于平台的路径抉择。而在 全球化创新背景下，相比于传统的内生竞争优势，创新生态系统战略中的“生态”理念 为企业带来了全新的思路，即企业竞争优势的存在与否在于用户量是否能够稳固并持 续增长，以平台型企业为主导、各方利益相关者为产业链的平台服务业创新生态系统 的构建正好能够基于开放复杂、协同共生的服务性机制，满足消费升级所带来的市场 及用户的高品质全方位需求。 当今世界具有明显的联结特性，所有的生命体或非生命体皆处于共生共存状态， 没有一家公司可以解决行业内所有问题，企业若想长久生存发展，必然需要通过强大 的网络，运用网络协同思维，与合作伙伴共建生态系统。对于平台型服务企业而言， 加入生态圈，融入自身创新生态系统是其可持续发展的必要选择。同时，随着5G、 AI、IoT以及区块链等互联网创新技术逐渐成为细分行业的跨界，企业转型速度随之 加快，SaaS与企业服务运行过程中的价值增量将塑造出一个更大的服务市场，探索 出全新的企业发展路径。 由此，本研究在明确平台与平台型企业、现代服务业、创新生态系统、企业发展 分析以及方法论述等相关研究的基础上，首先，通过明确平台型服务业创新生态系统 的内涵、特征及要素构成，构建平台型服务业创新生态系统理论模型；紧接着，以 WY平台服务企业为研究对象，运用定量分析方法，依据生命周期理论，通过整体性 业务结构分析、阶段性成长趋势分析以及对比性行业差异分析，明确WY企业各阶 段的发展历程，从而详细阐述WY平台服务企业的种群及群落构成，为WY平台服 务企业的发展路径探索奠定了整体性的系统分析思路；此后，依据WY平台服务企 业的种群及群落构成，从产业、行业以及企业三大层面进行一系列展开，将WY平 台服务企业的发展系统性地概括为基于电商群落的“互联网+”产业垂直化服务、基于 数据创新群落的“大数据”赋能行业多元化服务以及基于电商、教育与游戏群落的“云 技术”赋能企业一站式服务三种具体发展路径，并结合SWOT分析方法，通过简要的 问题分析，结合内外部环境与现实需求，探索相应的WY平台服务企业发展路径优 化措施，为待转型企业或创新创业企业的路径抉择，提供了全新的理论及实践参考。 关键词：平台型服务业,创新生态系统,企业生命周期,演化路径分析 Abstract III Abstract In the era of "digital economy ", the continuous upgrading of industry brings the urgent demand of market and consumption. As a service industry under the background of technological innovation, the platform operation supported by modern information network technology will bring a new round of competitive advantage for related enterprises. Based on the platform, the enterprise's internal organization is easier to innovate and reconstruct, and the competition of the enterprise's business model in the future is doomed to the competition of the platform, and its competitive advantage mostly comes from the choice of the path based on the platform. Under the background of global innovation, compared with the traditional endogenous competitive advantage, the concept of "ecology" in innovation ecosystem strategy has brought a new way of thinking, that is, enterprise competition.The advantage lies in whether the number of users can be firmly and continuously growing, and the platform service innovation ecosystem, which is dominated by platform enterprises and all stakeholders as the industry chain, can meet the demand of high quality and all-round demand of the market and users based on the service mechanism of open complex and cooperative symbiosis. In the current world, it shows obvious characteristics of connection, no company can solve all the problems in the industry. If the enterprise wants to survive and develop for a long time, it will need to use the network collaborative thinking to build the ecosystem with its partners. For platform-based service enterprises, it is a necessary choice to join the Eco-atmosphere and integrate into their own innovation ecosystem. At the same time, with the 5G, AI, IoT and block chain internet innovation technology gradually become the cross-border of subdivision industry, the speed of enterprise transformation is accelerated, SaaS and enterprise service run the value increment in the process will shape a bigger service market and explore a new enterprise development path. Therefore, on the basis of the research of platform-based enterprise, modern service industry, innovation ecosystem, enterprise development analysis and method discussion, this study firstly constructs the innovation ecosystem model of platform-based service industry by clarifying the connotation, characteristics and elements of innovation ecosystem of platform-based service industry, and then, taking WY platform service 西安电子科技大学硕士学位论文 IV enterprise as the main body of innovation ecosystem, according to life cycle theory and quantitative analysis method, clarifies the development course of WY enterprise innovation ecosystem, and then elaborates the community and composition of WY enterprise innovation ecosystem. According to the WY platform service enterprise innovation ecosystem population and community composition, taking a series of development from the three levels of industry, estate and enterprise,the development of WY platform service enterprise is systematically summarized as "Internet" based industry vertical service," big data "based industry diversification service and" cloud technology "based enterprise one-stop service. Combined with the SWOT analysis method, through a brief analysis of issue, combined the internal and external environment and practical needs, this article is aimed at exploring the corresponding WY platform service enterprise development path optimization measures, providing a new theoretical and practical reference for the path choice of enterprises, and providing a new theoretical and practical references to the enterprise. Key words：platform services,innovation ecosystem ,enterprise life cycle ,evolutionary path analysis 插图索引 V 插图索引 图1. 1 研究技术路线图 .......... 6 图2. 1 企业生命周期理论模型 ........................... 14 图2. 2 SWOT定性分析法 .. 16 图3.1 平台型服务业创新生态系统理论模型 .... 23 图4. 1 WY企业导入期毛利率.......................... 27 图4. 2 WY企业导入期资产规模...................... 28 图4. 3 WY企业导入期偿债能力...................... 29 图4. 4 WY企业导入期盈利能力...................... 30 图4. 5 WY企业成长期毛利率.......................... 33 图4. 6 WY企业成长期资产规模...................... 33 图4. 7 WY企业成长期偿债能力...................... 35 图4. 8 WY企业成长期盈利能力...................... 35 图4. 9 WY企业拓展期毛利率.......................... 39 图4. 10 WY企业拓展期资产规模（单位：千万）....................... 39 图4. 11 WY企业拓展期偿债能力 .................... 41 图4. 12 WY企业拓展期盈利能力.................... 41 图5. 1 WY大数据赋能的金融行业整体架构.. 53 图5. 2 WY大数据赋能的制造行业整体架构.. 55 图5. 3 WY大数据赋能的零售行业整体架构.. 56 图5. 4 WY大数据赋能的传媒行业整体架构.. 57 图5. 5 WY云技术赋能的电商企业整体架构.. 60 图5. 6 WY云技术赋能的教育企业整体架构.. 61 图5. 7 WY云技术赋能的教育企业整体架构.. 63 表格索引 VII 表格索引 表2. 1 创新生态系统起步阶段的研究热点与企业研究方向 .......... 11 表2. 2 创新生态系统稳步阶段的研究热点与企业研究方向 .......... 11 表2. 3 创新生态系统渗透阶段的研究热点与企业研究方向 .......... 12 表2. 4 创新生态系统创新阶段的研究热点与企业研究方向 .......... 12 表4. 1 WY企业主营业务导入期收入（单位：千万）................. 27 表4. 2 WY企业导入期资产结构（单位：千万）......................... 28 表4. 3 WY企业导入期利润指标（单位：千万）......................... 28 表4. 4 WY平台服务企业创新生态系统导入期发展历程............. 31 表4. 5 WY企业主营业务成长期收入（单位：千万）................. 32 表4. 6 WY企业成长期资产结构（单位：千万）......................... 34 表4. 7 WY企业成长期利润指标（单位：千万）......................... 34 表4. 8 WY平台服务企业创新生态系统成长期发展历程............. 36 表4. 9 WY企业拓展期收入（单位：千万）.. 38 表4. 10 WY企业拓展期资产结构（单位：千万）...................