立足于经济全球化不断加快的大环境下，金融市场快速发展，不断缩小与国 际金融的差距，而保险业更是不断提升国际化水平。随着市场经济的快速发展， 人才竞争愈演愈烈，保险业作为一个知识密集型的行业，呈现出对优质人才的旺 盛需求，致使整个行业面临严峻的人才竞争形势。保险企业必须吸引并留住一批 复合型的优质人才，充分挖掘人才潜在能力，致力于企业进步与发展，创造价值 与收益，才可以立足于竞争激烈的市场环境中。 员工激励对企业具有重要的意义，是企业提升自身核心竞争力的主要途径之 一。企业必须建立健全科学合理的激励机制，拥有一批优秀的人才，作为支撑其 可持续发展的资源。我国保险业还正在成长与发展，不同于国外大型保险公司的 是，国内保险企业在员工激励机制方面存在诸多缺陷，对于保险公司员工激励机 制的建立与优化，已然是国内保险业当下面临的首要任务。本篇论文选择PA公 司作为案例，结合学术界有关激励机制取得的研究成果，研究分析PA公司在激 励机制中的不足，表明PA公司必须建立健全科学合理的激励机制体系，并针对 性地提出相关建议措施。 本篇论文首先将对研究的背景、意义、内容和方法进行介绍。并为有关激励 及激励机制的定义及理论进行明确，梳理归纳了国内外学者在激励机制方面的研 究理论及理论的实际应用，表明激励理论对于国内企业建立健全激励机制具有重 要的参考价值与意义。基于以上理论，本文对PA公司员工的满意度及激励现状 展开调研与分析，分析并明确PA公司在薪酬激励、考核、职涯规划、培训等中 存在的不足之处。 本文通过对PA公司员工激励机制缺陷的研究，依据现行的员工激励机制优 化原则，制定建立员工激励机制的框架与方法，针对性地提出切实可行的建议措 施：建立科学合理的薪酬制度，改善PA公司员工整体工资现状，充分发挥薪酬 福利对员工工作的调动激励作用；完善绩效考核，注重员工职业生涯规划，加大 对员工培训体系的建设力度，拓宽员工个人职业渠道；发挥企业文化的激励作用， 提高员工对自身企业的认可度。 关键词：PA公司激励机制优化 III ABSTRACT Basedontheacceleratingenvironmentofeconomicglobalization,the financialmarketisdevelopingrapidly,andthegapwiththeinternational financeisnarrowing,whiletheinsuranceindustryisconstantly improvingthelevelofinternationalization.Withtherapiddevelopment ofmarketeconomy,thecompetitionfortalentsisbecomingmoreandmore fierce.Asaknowledgeintensiveindustry,theinsuranceindustryshows astrongdemandforhigh-qualitytalents,whichmakesthewholeindustry faceseveretalentcompetitionsituation.Insuranceenterprisesmust attractandretainagroupofcompoundhigh-qualitytalents,makefull useofpotentialtalents,devotethemselvestotheprogressand developmentofenterprises,andcreatevalueandincome,soastobebased onthefiercemarketenvironment. Employeemotivationisofgreatsignificancetoenterprises,andit isoneofthemainwaysforenterprisestoenhancetheircore competitiveness.Enterprisesmustestablishandperfectscientificand reasonableincentivemechanismandhaveagroupofexcellenttalentsas theresourcestosupporttheirsustainabledevelopment.China'sinsurance industryisstillgrowinganddeveloping.Differentfromforeign large-scaleinsurancecompanies,therearemanydefectsintheemployee incentivemechanismofdomesticinsurancecompanies.Theestablishment andoptimizationoftheemployeeincentivemechanismofinsurance companieshasbecometheprimarytaskfacingthedomesticinsurance industry.Inthispaper,PAcompanyisselectedasacase,combiningwith theresearchresultsoftheincentivemechanismintheacademiccommunity, theresearchanalyzestheshortcomingsofPAcompanyintheincentive mechanism,indicatingthatPAcompanymustestablishasoundscientific andreasonableincentivemechanismsystem,andputforwardrelevant suggestionsandmeasures. IV Thispaperwillfirstintroducethebackground,significance,content andmethodsoftheresearch.Andforthedefinitionandtheoryofincentive andincentivemechanism,itsummarizesthedomesticandforeignscholars' researchtheoryandpracticalapplicationinincentivemechanism,which showsthatincentivetheoryhasimportantreferencevalueand significancefordomesticenterprisestoestablishandperfectincentive mechanism.Basedontheabovetheory,thispaperinvestigatesandanalyzes theemployeesatisfactionandincentivestatusofPAcompany,analyzes andclarifiestheshortcomingsofPAcompanyinsalaryincentive, assessment,careerplanningandtraining. Basedonthestudyofthedefectsoftheemployeeincentivemechanism ofPAcompany,andthecurrentoptimizationprincipleoftheemployee incentivemechanism,thispaperformulatestheframeworkandmethodsof establishingtheemployeeincentivemechanism,andputsforwardpractical suggestionsandmeasures:establishingascientificandreasonablesalary system,improvingtheoverallsalarystatusofPAcompanyemployees,and givingfullplaytotheroleofsalaryandwelfareinthemobilization andincentiveofemployees'work；andGoodperformanceappraisal,pay attentiontoemployeecareerplanning,strengthentheconstructionof employeetrainingsystem,broadenthepersonalcareerchannelsof employees,giveplaytotheincentiveroleofcorporateculture,and improvetherecognitionofemployeestotheirownenterprises. Keywords:PAcompanyincentivemechanismoptimization 目录 第1章绪论.......................................................................................................................................1 1.1研究背景及意义..................................................................................................................1 1.1.1研究背景...................................................................................................................1 1.1.2研究意义...................................................................................................................2 1.2国内外研究现状..................................................................................................................2 1.2.1国外研究现状...........................................................................................................2 1.2.2国内研究现状...........................................................................................................3 1.3研究方法及内容..................................................................................................................5 1.3.1研究方法...................................................................................................................5 1.3.2研究内容...................................................................................................................5 1.3.3论文研究的技术路线图..........................................................................................6 第2章概念界定与理论概述...........................................................................................................7 2.1相关概念及内涵..................................................................................................................7 2.1.1激励与激励机制.......................................................................................................7 2.1.2激励机制的特征.......................................................................................................8 2.1.3激励的意义...............................................................................................................9 2.2相关理论..............................................................................................................................9 2.2.1内容型激励理论.......................................................................................................9 2.2.2过程型激励理论.....................................................................................................11 2.2.3行为改造型激励理论............................................................................................12 2.2.4综合型激励模型.....................................................................................................14 第3章PA公司员工激励机制现状分析.......................................................................................14 3.1PA公司概况........................................................................................................................15 3.1.1公司基本状况.........................................................................................................15 3.1.2公司的组织架构.....................................................................................................15 3.1.3公司员工状况.................................................