IV 体实施的保障措施。本文希望通过提升和完善华夏银行长春分行对公业务的营 销策略，以帮助长春分行在日益激烈的市场竞争中保持对公业务的健康快速发 展。 关键词： 公司客户，市场营销环境，市场定位，市场营销组合V Abstract Research on the Customer Market Development Strategy of Huaxia Bank Changchun Branch As the most important source of market and profit for Banks, the development of corporate business plays a key role in the operation and market competitiveness of Banks, and also determines the survival and development of Banks to a large extent. However, with the current interest rate marketization, financial gelatinization degree of deepening, the more diversified financing channel and the rise of the Internet financial brought to traditional business management model is facing great challenge: deposit is serious shunt at the same time, the cost of deposit-taking, lending decline gradually, at the same time as the enterprise can choose the financing channel of an increasingly diverse, companies rely on Banks is gradually decline. In the face of adverse external changes, inter-bank competition for high-quality customers is increasingly fierce. Therefore, commercial Banks want to maintain the competitiveness of public business and realize the healthy and stable development of public business. It is necessary to change the original corporate marketing strategy as soon as possible. Huaxia bank was established in October 1992, as one of the 12 national shareholding commercial bank, for a long time to actively implement the "innovation, coordination, green, open, sharing" five development concept for the development of vision, based on the service the real economy, based on creating value for customers and shareholders, to deposit vertical line, finance, science and technology, talent force as a fundamental strategy guidance, insist on the characteristic, the development direction of digital, integrated, light-duty, efforts to build a "big and strong" stable "and" modern financial group. Changchun branch, one of the approaches to business development strategic focus is both a branch under the background mentioned above, huaxia bank, changchun branch in the company customer base is weak, poor customer structure, high cost of capital, lack of product innovation ability weak was chasing out, need to change the original towardVI marketing strategy in order to enhance business competitiveness. This paper makes a comprehensive and detailed analysis of the current situation and existing deficiencies of the company's customer market development strategy of Huaxia Branch in Changchun, including its market position, organizational promotion structure, business product structure and practical problems in terms of structure, customers, products and channels. Then, PEST analysis method is adopted to make a comprehensive SWOT analysis on the advantages, disadvantages, opportunities and threats of corporate marketing of Changchun Branch of Huaxia Bank. Then, through STP analysis, I developed a clear target market for corporate customers of Huaxia Bank Changchun Branch and found the market positioning of the branch for corporate business. Finally, it points out the marketing strategies that should be adopted in corporate business and the guarantee measures that should be implemented. This paper hopes to help Changchun Branch of Huaxia Bank maintain the healthy and rapid development of corporate business in the increasingly fierce market competition by improving and perfecting its marketing strategy for corporate business.