第一章绪论...................................................................................................................1 1.1研究背景及意义................................................................................................1 1.2研究内容............................................................................................................4 1.3研究方法............................................................................................................5 1.4相关研究观点综述............................................................................................6 1.5论文结构............................................................................................................8 第二章铁运国旅及其包机业务的发展现状分析.......................................................9 2.1企业发展历程及现状........................................................................................9 2.2制约包机业务发展的因素..............................................................................11 2.3包机业务的战略瓶颈......................................................................................14 第三章铁运国旅包机业务的外部环境分析.............................................................16 3.1宏观环境分析..................................................................................................16 3.2竞争分析..........................................................................................................34 3.3市场需求分析..................................................................................................40 3.4机遇与挑战分析..............................................................................................41 3.5本章小结..........................................................................................................43 第四章铁运国旅包机业务的内部环境分析.............................................................45 4.1资源条件分析..................................................................................................45 4.2能力条件分析..................................................................................................46 4.3优势与劣势分析..............................................................................................47 4.4本章小结..........................................................................................................52 第五章铁运国旅包机业务的竞争战略选择.............................................................53 5.1SWOT分析.........................................................................................................53 5.2包机业务的愿景..............................................................................................54 5.3竞争战略的维度选择......................................................................................54 5.4竞争战略整合..................................................................................................57 第六章铁运国旅包机业务竞争战略的保障措施.....................................................58 6.1降低采购成本..................................................................................................58 6.2集中为中老年客户提供旅游包机服务..........................................................59 V 6.3增强导游人才队伍建设..................................................................................60 6.4塑造优秀企业文化体系..................................................................................60 第七章研究结论与展望.............................................................................................62。。。。。。以下内容略