经济全球化背景下，企业之间的竞争不再囿于单个企业的竞争，而是越来越多地表 现在供应链与供应链之间的竞争，因此供应链管理对于企业来说至关重要，是企业在激 烈市场竞争中求得生存与发展的重要方法和手段。 本文以青岛SX鞋业供应链管理问题诊断及改进方案作为研究对象，研究和探讨了 该公司供应链结构、运行状况以及存在的问题，并对其进行了系统化的供应链诊断，找 出了其存在问题的根源和症结所在，并在此基础上对存在的问题提出了针对性的改进方 案。在面对鞋业市场环境巨大变化、市场需求增长速度放慢、竞争加大等新的形势下， SX鞋业的供应链管理以及经营策略都遇到了不少问题，使得库存居高不下，产品积压 问题比较严重，与加盟商的矛盾比较突出，对于市场需求信息的把握和预计严重偏离和 失真，与加盟商的关系出现紧张局面，合作共赢的战略伙伴关系尚未建立起来，公司对 于市场需求变化缺乏敏捷的反应能力，产品从开发到上市的周期过长等。针对这种情况， 本文结合供应链管理的相关理论、方法、技术，参考和借鉴了国内外同行业相关标杆企 业的成功经验和模式，对青岛SX鞋业供应链管理问题提出了相应的方法、建议和对策， 认为要解决目前供应链管理存在的问题，需要在如下三个方面采取其实有效的措施，即 优化市场需求信息管理及预测、基于合作共赢改善与加盟商的关系以及对供应链资源进 行内部化整合。 关键词：青岛SX鞋业，供应链管理问题，诊断，改进方案 II Abstract Inthecontextofeconomicglobalization,competitionamongenterprisesisnolongerin competitionwithindividualenterprises,butisincreasinglymanifestedincompetition betweensupplychainandsupplychain.Therefore,supplychainmanagementisvery importantforenterprises.Itisanimportantmethodandmeansforenterprisestosurviveand developinthefiercemarketcompetition. ThispapertakesQingdaoSXfootwearsupplychainmanagementastheresearchobject, studiesanddiscussesitssupplychainstructure,operationstatusandexistingproblems,and systematicallydiagnosesthesupplychainandfindstherootofitsproblems.Andthecrux.In thefaceofthehugechangesinthefootwearmarketenvironment,theslowdowninmarket demandgrowth,andincreasedcompetition,SXfootwearindustry'ssupplychainmanagement andbusinessstrategyhaveencounteredmanyproblems,makinginventoryhigh,productsThe backlogismoreserious,andthecontradictionwithfranchiseesismoreprominent.The marketdemandinformationisseriouslydeviatedanddistorted,andtherelationshipwith franchiseesistense.Thestrategicpartnershipofcooperationandwin-winhasnotyetbeen established.Thechangelacksagileresponsiveness,andtheproducthasalongcyclefrom developmenttolaunch.Inviewofthissituation,thispapercombinestherelevanttheories, methodsandtechniquesofsupplychainmanagement,anddrawsonanddrawsonthe successfulexperiencesandmodelsofrelevantbenchmarkenterprisesinthesameindustryat homeandabroad,andputsforwardcorrespondingmethodsforQingdaoSXfootwearsupply chainmanagement.Suggestionsandcountermeasures,webelievethattosolvetheproblems existingincurrentsupplychainmanagement,weneedtotakeeffectivemeasuresinthe followingthreeaspects,namely,optimizingmarketdemandinformationmanagement, improvingcooperationwithfranchiseesbasedoncooperationandwin-win,andconducting supplychainresources.Internalintegration. Keywords:QingdaoSXShoes,QingdaoSXShoesSupplyChainManagement Problems,Diagnosis,ImprovementMeasures. III 目录 第一章绪论...............................................................................................................................1 1.1研究背景........................................................................................................................1 1.2研究的目的和意义........................................................................................................1 1.3研究内容........................................................................................................................2 1.4研究思路与方法............................................................................................................2 第二章供应链管理理论概述...................................................................................................4 2.1供应链管理的概念........................................................................................................4 2.1.1供应链的概念......................................................................................................4 2.1.2供应链管理的概念..............................................................................................4 2.1.3供应链管理的价值..............................................................................................5 2.2供应链诊断....................................................................................................................6 2.2.1供应链诊断的内涵..............................................................................................6 2.2.2系统化供应链诊断技术......................................................................................6 2.2.3系统化供应链诊断技术的评判..........................................................................8 2.3鞋业供应链....................................................................................................................9 2.3.1鞋业供应链的特点..............................................................................................9 2.3.2鞋业供应链的一般类型....................................................................................10 2.4鞋业供应链管理国内外研究综述..............................................................................11 2.4.1国外研究状况....................................................................................................11 2.4.2国内研究状况....................................................................................................12 第三章青岛SX鞋业供应链管理的系统化诊断.................................................................14 3.1SX鞋业简介................................................................................................................14 3.1.1SX鞋业概况.....................................................................................................14 3.1.2SX鞋业公司架构.............................................................................................14 3.1.3SX鞋业经营状况.............................................................................................16 3.2SX鞋业供应链结构及运营情况................................................................................17 3.2.1SX鞋业的供应链结构组成.............................................................................17 3.2.2SX鞋业的供应链运营与管理情况.................................................................18 IV 3.3SX鞋业供应链管理存在的问题...............................................................................20 3.3.1存货和应收账款管理不善...............................................................................20 3.3.2直营店主营业务收入大幅下滑.......................................................................21 3.3.3与经销商的利益冲突不断加剧........................................................................21 3.3.4SX鞋业供应链成本和质量控制问题.............................................................22 3.4SX鞋业供应链问题产生原因的系统化诊断...........................................................22 3.4.1市场需求信息失真............................................................................................23 3.4.2供应链合作伙伴之间权责利关系不协调........................................................25 3.4.3快捷响应能力尚未建立....................................................................................26 第四章青岛SX鞋业供应链管理的改进方案.....................................................................28 4.1优化市场需求信息管理及预测..................................................................................28 4.1.1加强消费终端需求信息管理............................................................................28 4.1.2直营店和特许加盟店联合进行市场需求预测................................................30 4.2基于合作共赢改善与加盟商的关系..........................................................................32 4.2.1加盟商对SX鞋业的重要性..............................................................