I 摘要 2020年12月31日，国家体育总局和国家统计局公布，经过核算，2019年全国体 育产业总规模（总产出）为29483亿元，增加值为11248亿元，体育产业发展如火如 荼，促使健身行业迎来新的发展格局。然而在智能化的新时代，健身俱乐部也面临着 “内忧外患”的挑战，一系列的冲击阻碍健身俱乐部的发展。为争夺在健身行业的优 势地位，目前已有部分健身俱乐部利用商业模式创新获得成功，同时令健身行业的从 业人员注意到商业模式创新的重要性。现有文献表明，商业模式创新是构建竞争优势 的重要选择，也有学者研究证实商业模式创新对竞争优势有正向影响作用。通过对文 献回顾和梳理，发现商业模创新与竞争优势之间存在间接影响变量，而学者对于中间 机制的研究寥寥可数。学术界将健身俱乐部作为研究对象而进行定性分析的研究较少， 并且为了进一步探讨商业模式创新与竞争优势之间的影响作用，对其中介机制的探究 是十分有必要的。基于此，本文运用实证分析方法，考察商业模式创新对健身俱乐部 竞争优势的影响作用及中介机制，对于丰富和深化商业模式创新与竞争优势的相关理 论研究具有一定的理论意义和现实意义。 本文以健身俱乐部为调查对象，基于资源基础理论和动态能力理论，将组织敏捷 性作为中介变量，探讨商业模式创新对竞争优势的影响作用，探索组织敏捷性在商业 模式创新与竞争优势之间的中介作用。通过文献回顾对本研究相关理论和主要变量进 行梳理，提出本文研究假设，构建“商业模式创新-组织敏捷性-竞争优势”理论模型。 运用SPSS26.0和Amos23.0对回收的323份数据进行数据分析和实证检验，得出本研 究结论以验证所提出假设，最后得出理论贡献和实践启示。 本文研究结论如下：商业模式创新正向影响健身俱乐部组织敏捷性和竞争优势， 组织敏捷性正向影响健身俱乐部竞争优势，组织敏捷性在商业模式创新和竞争优势之 间存在部分中介作用。同时为健身俱乐部提高竞争优势提出以下对策建议：一是因地 制宜，找准定位群体，提高获客率，建立竞争优势；二是加强商业模式创新环节，商 业模式的调整改进可以提升健身俱乐部竞争优势；三是注重组织敏捷性的培养和提升， 组织敏捷性可以促进健身俱乐部提升战略执行力和整体行动力；四是在智慧化新时代， 加强对大数据和智能软件的运用，形成独特的竞争优势。本文的创新点在于选择健身 俱乐部作为研究对象，补充了关于健身俱乐部的定量分析研究，同时也揭示组织敏捷 性的中介影响作用。本文研究过程及结论丰富了三个主要变量的相关理论研究，对健 身俱乐部的相关研究提供一定理论价值和实践借鉴意义。 关键词：商业模式创新；竞争优势；组织敏捷性；动态能力 论文类型：应用研究 ABSTRACT II ABSTRACT OnDecember31,2020,theStateSportsGeneralAdministrationandthe NationalBureauofStatisticsannouncedthataftercalculations,thetotal scale(totaloutput)ofthenationalsportsindustryin2019was2,948.3billion yuan,withanaddedvalueof1,124.8billionyuan.Thedevelopmentofthesports industryisinfullswing,whichpromotesfitness.Theindustryusheredina newdevelopmentpattern.However,intheneweraofintelligence,fitnessclubs arealsofacingthechallengeof"internalandexternaltroubles",andaseries ofshockshinderthedevelopmentoffitnessclubs.Inordertocompetefora dominantpositioninthefitnessindustry,somefitnessclubshaveusedbusiness modelinnovationtoachievesuccess.Atthesametime,practitionersinthe fitnessindustryhavenoticedtheimportanceofbusinessmodelinnovation. Existingliteratureshowsthatbusinessmodelinnovationisanimportantchoice forbuildingcompetitiveadvantage,andsomescholarshaveconfirmedthat businessmodelinnovationhasapositiveeffectoncompetitiveadvantage. Throughreviewingandcombingtheliterature,itisfoundthatthereare indirectinfluencevariablesbetweenbusinessmodelinnovationandcompetitive advantage,andscholarshaveveryfewstudiesontheintermediatemechanism. Therearefewstudiesonfitnessclubsinacademiaforqualitativeanalysis, andinordertofurtherexploretheinfluenceofbusinessmodelinnovationand competitiveadvantage,itisnecessarytoexploretheintermediarymechanism. Basedonthis,thisarticleusesempiricalanalysismethodstoexaminethe influenceofbusinessmodelinnovationonfitnessclubs'competitiveadvantages andtheintermediarymechanism,whichhascertaintheoreticalandpractical significanceforenrichinganddeepeningtherelatedtheoreticalresearchon businessmodelinnovationandcompetitiveadvantages. Thispapertakesfitnessclubsasthesurveyobject,basedonresource-based theoryanddynamiccapabilitytheory,takesorganizationalagilityasan intermediaryvariable,explorestheimpactofbusinessmodelinnovationon competitiveadvantage,andexplorestherelationshipbetweenorganizational agilityinbusinessmodelinnovationandcompetitiveadvantageMediatingRole. Throughliteraturereview,therelevanttheoriesandmainvariablesofthis researcharesortedout,theresearchhypothesisofthisarticleisproposed, 西南科技大学硕士学位论文 III andthetheoreticalmodelof"businessmodelinnovation-organizational agility-competitiveadvantage"isconstructed.UsingSPSS26.0andAmos23.0to conductdataanalysisandempiricaltestingonthe323collecteddata,the conclusionsofthisresearcharedrawntoverifythehypotheses,andfinally givetheoreticalcontributionsandpracticalenlightenment. Theresearchconclusionsofthispaperareasfollows:Businessmodel innovationispositivelyaffectingtheorganizationalagilityandcompetitive advantageoffitnessclubs，Organizationalagilityispositivelyaffectingthe competitiveadvantageoffitnessclubs，Organizationalagilityhasapartial mediatingeffectbetweenbusinessmodelinnovationandcompetitiveadvantage. Atthesametime,thefollowingcountermeasuresandsuggestionsareputforward forfitnessclubstoimprovetheircompetitiveadvantages:First,adjust measurestolocalconditions,locategroupsaccurately,increasecustomer acquisitionrates,andestablishcompetitiveadvantages;second,strengthen thebusinessmodelinnovationlink,andtheadjustmentandimprovementof businessmodelscanenhancethecompetitiveadvantageoffitnessclubs;The thirdistofocusonthecultivationandimprovementoforganizationalagility, whichcanpromotefitnessclubstoimprovetheirstrategicexecutionandoverall action;fourth,intheneweraofintelligence,strengthentheuseofbigdata andintelligentsoftwaretoformauniquecompetitiveadvantage.Theinnovation ofthisarticleistochoosefitnessclubsastheresearchobject,supplement thequantitativeanalysisoffitnessclubs,andalsorevealthemediatingeffect oforganizationalagility.Theresearchprocessandconclusionsofthisarticle enrichtherelatedtheoreticalresearchonthethreemainvariables,andprovide certaintheoreticalvalueandpracticalreferencesignificancefortherelated researchoffitnessclubs. KEYWORDS:Businessmodelinnovation;Competitiveadvantages;Organizationalagility Dynamiccapabilities TYPEOFTHESIS:AppliedResearch 目录 IV 目录 1绪论.............................................................................................................................1 1.1研究背景.............................................................................................................1 1.2研究目的与意义................................................................................................3 1.2.1研究目的.....................................................................................................3 1.2.2研究意义.....................................................................................................3 1.3研究内容与研究方法.........................................................................................3 1.3.1研究内容.....................................................................................................3 1.3.2研究方法.....................................................................................................4 1.4技术路线.............................................................................................................4 1.5创新性.................................................................................................................5 2理论基础与文献综述.................................................................................................7 2.1理论基础.............................................................................................................7 2.1.1资源基础观.................................................................................................7 2.1.2动态能力理论.............................................................................................8 2.2相关文献综述.....................................................................................................9 2.2.1商业模式创新相关研究......