我国航空产业在近年获得了长足的发展，但是也暴露出了众多问题，其中之一便是 人力资源问题，我国在人力资源的开发以及利用方面均普遍低于欧 美等发达国家水平， 已经在某种程度上制约了航空公司的良性发展。正因如此，如何能够更好地提升人力资 源开发与利用效率，有效缓解客舱服务部乘务人员流失问题，是广大 航空公司管理人员 所必须要深入分析与考虑的重点问题。 本文在我国航空公司客舱服务部乘务人员流失率较高的背景下，依托于海南航空公 司作为研究案例，运用问卷调查法、 实地调研法以及访谈法等，面向海南航空公司客舱 服务部乘务人员流失的具体现状完成探究，明确其中的影响因素，同时提出了与之相对 应的合理优化建议。通过满意度理论对 问卷调查结果进行分析可知，海南航空公司拥有 着：客舱服务部乘务人员针对公司的工作现状满意度相对较低、工作回报的满意程度相 对较低、以及组织环境满意程度相对较低 等诸多现状。本文依托于问卷调查和 Price、 莫布雷模型及其扩展模型等诸多方法，判明客舱服务部乘务人员流失问题的核心影响因 素和人员流失现象的成因，并总结出海南航 空公司在应对客舱服务部乘务人员流失的问 题层面能够凭借短期和长期等两个层面进行处置。依托于此，针对海南航空公司客舱服 务部乘务人员流失现状的分析，分别给出了短 期和长期的解决方案，提出了提升客舱服 务部乘务人员职业规划教育、助推企业文化与管理的共同发展、构建公平合理的薪酬管 理体系、拓展多元化培训等具有针对性的管理优 化举措，极大程度上地提高客舱服务部 乘务人员的归属感，提升海南航空公司凝聚力以及向心力，保障公司可持续性发展。 本研究对有效缓解海南航空客舱服务部乘务人员流失 问题及优化行业内部发展具 有一定参考价值。与此同时对较为类似的公司在之后核心人才管理层面之上的选取具有 一定参考价值。 关键词：海南航空公司；客舱服务部乘务人员 ；人员流失问题- II - Study on the Problem and Countermeasure of Staff Loss of Hainan Airlines Flight Attendants Abstract China's aviation industry has made great progress in recent years, but also exposed many problems, one of which is human resources. China's development and utilization of human resources are generally lower than that of developed countries such as Europe and the United States, which has restricted the healthy development of airlines to some extent. For this reason, how to improve the efficiency of human resources development and utilization, alleviate the cabin crew loss problem effectively is a key issue for airline managers to deeply analyze and consider. Under the background of high turnover rate of ground crew in China's airlines, relying on Hainan Airlines as a case study, this paper explores the specific situation of ground crew turnover in Hainan Airlines by using questionnaire survey, field survey and interview, identifies the influencing factors, and puts forward corresponding reasonable advantages. According to the analysis of the questionnaire results by the satisfaction theory, Hainan Airlines has many current situations, such as relatively low job satisfaction, relatively low job reward satisfaction, relatively high job relationship satisfaction and relatively low organizational environment satisfaction. Based on the questionnaire survey and Price, mow bray model and its extended models, and relying on a number of methods such as questionnaire survey, the core impact of the present situation is identified. On this, Hainan Airlines can deal with the problem of flight attendant turnover by short-term and long-term aspects, which can greatly enhance the sense of belonging of flight attendants, enhance the cohesion and centripetal force of Hainan Airlines, and ensure the sustainable development of the company. This paper hopes to be able to rely on the analysis of the current situation of Hainan Airlines flight attendants’ loss, and put forward targeted management optimization measures. This study has certain reference value for effectively alleviating the flight loss of cabin service department of Hainan airlines and optimizing the internal development of the industry. At the same time, it has a certain reference value for similar companies to select on the core talent management level.。。。。。。以下内容略