随着经济全球化!信息化等进程的加快,民营企业面临的竞争环境越来越 激烈在这种压力下,民营家族企业也纷纷认识到人力资源管理在企业的重要 地位,并不断地推行人力资源改革其中,绩效管理作为人力资源管理众多板 块中的一员,越来越受到企业界和理论界的关注可以说,企业的绩效管理工 作的好坏从某种意义上决定了整个公司人力资源管理的成败对企业绩效管理 的研究也成了对一个企业人力资源状况,掌握人力资源管理的关键要素A公 司作为民营家族企业的代表,在竞争激烈的今天,进行人力资源管理的改革, 成为了A公司的头等问题市场部作为A公司最先推行绩效管理的部门之一, 对其它的部门推行绩效管理有一定的借鉴作用对公司市场部率先进行绩效管 理改革,将有利于提升A公司市场部人员的能力,树立标杆,同时,也将有助 于加强A公司市场部内部各科室之间的相互协作,共同进步 本文从绩效管理理论的起源与发展出发,分析了绩效管理的流程与绩效管 理的工具,为后续对A公司市场部绩效管理方案设计的研究做好理论基础接 着对A公司及市场部进行了介绍,从绩效计划阶段!绩效实施阶段!绩效考核 反馈阶段!绩效结果应用四个阶段对A公司市场部的绩效管理现状进行了介绍 结合问卷调查与深度访谈对A公司市场部的绩效管理存在的问题以及原因进行 了探讨然后阐述了A公司市场绩效管理设计的目标与原则,并根据目标与原 则对市场部组织结构进行了必要的调整,然后进行了工作分析,为绩效管理工 作奠定基础,并确立了市场绩效考核的内容与权重!考核的指标与标准,提出 了A公司市场部绩效管理体系的建立和运行文章紧接着又阐述了A公司市场 部绩效管理体系的实施,包括做好培训工作,进行合理的分工,确保新的绩效 管理体系与其它管理体系的协同最后,提出了推行绩效管理的保障措施,包 括组织保障,制度保障,企业文化保障 关键词: A公司,市场部,绩效管理,关键成功因素ABSTRACT WiththeProeessofeeonomicglobalization,informationsPeedinguPgradually, PrivateenterprisesarefaeinginereasinglyfiereeeomPetitiveenvironmeni.Under thisPressure,Privatefamilybusinesseshavealsoreeognizedthathumanresouree managementPlaysanimPortantPositionintheenterprise,andeontinueto imPlementreformsontheirhuxnanresourees.Amongthem,Performanee management,asamemberofanumberPlateinhumanresoureesmanagemeni,15 moreandmoreeoneernedaboutbybusinessandtheorists.M范eansaythat Performaneemanagementofoneenterprise15goodorbadwhiehinsomesense determinesthesueeessorfailureofhumanresoureesmanagementineomPany. Researehonente印risePerformaneemanagementhasbeeomeaeorporatehuman resouxeesPosition,asiteangrasPthekeyelementsofhuxnanresoureemanagement. InthedayofviolenteomPetition,asrePreseniativesofPrivatefamilybusiness,A ComPanyeonduetingthereformofhumanresoureesmanagemenibeeamethe comPany,5toPissues.MarketingdePartment,asthefirstdePartmenttoimPlemeni PerformaneemanagementofAComPany,eangiveacertainreferenceforthe imPlementationofPerformaneema-nagementofotherdePartmenis.SPearheadedto reformPerformaneemanagementintheeomPany,5marketingdePartment,willhelP imProvetheabilityofstaffinmarketingdePartment,andestablishabene扮nark, whiehwillalsohelPstrengthenmutualco一oPerationandeommonProgressof variousseetionswithinthemarketingdePartment. InthisPaper,startingfromtheoriesoftheoriginanddeveloPmeniofPerformanee management,analysisofthePerformaneemanagementProeessandPerformanee managementtools,whicharegoodtheoretiealbasisforthefollow一uPdesign marketingPerformaneemanagementsolutionsofAComPany.ThenthePaper introducedAComPanyanditsmarketingdePartmeni.Fromthefourstages,as PerformaneePlanningstage,imPlementationstagePerformanee,stagePerformaneeapPraisalfeedbackandPerformaneeresultsofapPlieation,itintroducedstatUsof PerformaneemanagementoftheeomPany,5marketingdeP叭ment.With questionnaireandinterview,theauthordiseussedProblemsandthereasonsonthe marketingdePartment,5PerformaneemanagementofAComPany.Thenitelaborated PrineiPlesondesigningmarketingPerformaneemanagement,and `士rfoo objeetivesand aeeordingthatmadesomenecessaryadjustmentstotheorganizationalstructure themarketingdePartment,Thenconductedaworkanalysis,lyingfoundation Performaneemanagement,andestablishedmarketPerformanceapPraisalcontentand weight!indieatorsandassessmenteriteria.AfterthatitProPosedtheeonstruetion andoPerationofmarketingdePartment,5Performancemanagementsystem.The PaperexPlainedimPlementationofmarketingPerformaneemanagementsystem, includinggoodtraining,areasonabledivisionoflabor,ensurethatthenew Performancemanagementsystemineollaborationwithothermanagementsystems. Finally,theartieleadvaneedseeuritymeasuxesduringimPlementationof Performancemanagement,ineludingtheseeurityoforganization,systemsecurity, Proteetionofcorporateeulture. Keywords: AComPany:MarketingDePartment:PerformaneeManagement;Critiealsuceess FactorS 111目录 摘要..................................................................................................I ABSTRACT........................................................................................11 第1章导论......................................................................................1 1.1选题背景................................................................................l 1.2选题的目的与意义....................................................................1 1.2.1理论意义................................................,...........................................!了 1.2.2现实意义.........................................................................................................2 1.3研究的主要内容........................................................................2 1.4论研究的方法与技术路线........................................................3 1.4.1研究的方法.........!.....................................................................................了 1.4.2研究的技术路线..........................................................................................: 第2章A公司市场部绩效管理现状诊断与分析..........................5 2.IA公司概况......................................................,....................5 2.2公司市场部绩效管理现行模式................................................6 2.2.1绩效计划阶段..............................................................!.......................... 2.2.2绩效实施阶段,..............................................................................................夕 2.2.3绩效考核反馈阶段..................,.........,.................................., 2.2.4绩效结果应用阶段.........................,.....................................,.....10 2.3市场部绩效管理问题与原因分析.............................................................12.3.1主要问题诊断..............................................................................................11 2.3.2原因分析...................................................,.................#........#21 第3章A公司市场部绩效管理方案优化设计............................24 3.1绩效管理方案设计目标与原则..............................................24 3.1.1绩效管理方案设计的目标.................................................................24 3.1.2绩效管理的设计原则.............................................................................2! 3.2市场部机构优化及工作分析..................................................25 3.2.1市场部机构优化........................................................................................2, 3.2.2工作分析.............................................................................................2- 3.3市场部考核内容与权重..........................................................27 3.3.1科室考核内容与权重的确定...........................................................27 3.3.2岗位考核内容与权重的确定...........,..........................................30 3.4市场部考核指标与标准..........................................................34 3.4.1市场部关键成功要素的分解..................-..--...................................了- 3.4.2市场部团队KPI指标体系的建立................................................了 3.4.3市场部各岗位绩效指标和标准的确定.....................................40 3.5市场部绩效管理体系的建立和运行......................................42 3.5.1绩效计划................................................42 3.5.2绩效实施...............................................................................#,43 3.5.3绩效考核反馈.......................................................!