1 Revolution of world baking industry:  ESL technology 世界烘焙工业的革命: 烘焙产品的长保质期技术 David Shen Lesaffre Shanghai Baking Center September 6-10, 2004 2 What is ESL ESL 是什么东西 ESL=Extended shelf life. ESL=长保质期烘焙产品 ESL bread is produced specifically to have a significantly longer shelf life. 长保质面包采用特殊的加工技术使产品保质期大大延长. Shelf life =Time from when the bread is made to the end of the period when the consumer can eat it and be satisfied with its “freshness” 所谓面包“保质期”是指该面包从加工好到消费者可食用的后期还能感到“新鲜”并且满意的一段时间. Freshness=This is a very important characteristic in bread market. It included a lot of parameters like softness, elasticity, aroma and a mouth feel …. “新鲜”对面包产品市场来说极为重要特点的. 它反映出面包的柔软性,有弹性,香气和口感……. 3 Where are the benefits of ESL realized 长保质期产品好处体现在哪里 Production 生产加工 Distribution 物流配送 Sales and Earnings 销售收入和利润 4 Sources of Information: 资料来源: Milling & Baking News, Sep. 25, 2001 Milling & Baking News, Dec. 11, 2001 Baking & snack, August 2002 Baking & Snack, March 2003 Snack food & Whole sale bakery, September, 2003 Baking & Snack, February, 2004