广告策略 ADVERTISING STRATEGY 每个客户与代理商都希望广告是能令人振奋的； Every client and agency expects an advertising strategy that informs and inspires. 代理商希望广告的策略具有连结品牌与消费者的关联性。 The agency expects the advertising strategy to make a meaningful connection between the brand and the consumer. 广告策略 ADVERTISING STRATEGY 我们 (客户服务与创意人员一起工作）必须提供一个是观众心声的卖点。 We（Client Service working with the Creative ) must provide a leverageable insight about that relationship. 如果我们要创作出一个能推动客户销售的广告，我们必须明确广告在复杂的市场竞争中被运用的角色。 If we are to creative advertising that will move the client’s business forward, we must pinpoint the role of advertising that will play in the complex marketplace arena. 广告策略 ADVERTISING STRATEGY 以下是一个在我们应用的广告策略撰写格式。 The following is an Advertising Strategy Format which will be improvised here in our office. 每一品牌都必须有此品牌策略文件。 EACH BRAND SHOULD HAVE THIS BRAND STRATEGY FILE. www.m448中国最大的资料库下载