GX 公司作为一家系统集成企业，在信息技术刚刚起步并逐步在各行业普及的阶 段采用了“差异化战略”，一度成为广东省内同行业的领军企业之一。后来由于企业自 身原因而改为采用“成本领先战略”，但发展状况一落千丈。随着近几年竞争环境的动 态变化，GX 公司并没有快速调整竞争战略去适应环境变化，在技术和业务方面也缺 乏持续创新，企业的核心竞争力在逐步丧失。 本文要研究的问题是通过对 GX 公司的内外部环境分析，找出目前影响基于附加 值较低的传统业务领域的系统集成企业发展的因素，并制定合适的竞争战略去适应适 应新的系统集成市场行业环境的变化。 本文基于企业管理战略、竞争战略、企业生命周期等基础理论知识，结合对 GX 公司的长期工作搜集整理的资料以及部分行业数据，运用 PEST、SWOT、五力分析模 型等工具对 GX 公司进行分析，重新确定 GX 公司未来将采用差异化的竞争战略来应 对行业竞争，并据此对企业经营的各相关环节进行完善和改进。“未来五年内发展成为 广东省内智能系统业务份额前三的平台型服务商和信息化安全可控业务份额第一的系 统集成服务商”将成为 GX 公司未来五年的战略目标，聚焦两个重点目标市场，通过 需求导向形成差异化市场定位，围绕“安全可控技术”进行研发和应用集成，形成新 的可持续发展的核心竞争力。同时在传统业务领域通过高质量的交付与高效的服务， 营造新的品牌效应。 GX 公司的发展历程，相信也是很多同类型系统集成公司的缩影，希望本文的研 究和分析，能够为面临类似情况的相关行业的企业及其管理者提供一些参考和启发。 关键词，系统集成；差异化战略；“安全可控技术”的研发和应用集成II Abstract GX company, as a system integration enterprise, once becomes one of the leading enterprises in the same industry in Guangdong Province, through adoption of differentiation strategy, at the stage when information technology is just getting started. Later, due to the enterprise's own reasons, it changed to cost leading strategy which cause progress of GX company was slowed down. With dynamic change of competitive environment in recent years, GX company did not rapidly adjust its strategy to meet environment changes, meanwhile lack of continuous innovation in technology, as a result the core competitiveness of enterprise is gradually losing. This thesis is to find out the factors that affect the development of system integration based on traditional business field, by analyzing both internal and external environment of GX company. Meanwhile, it targets to help GX company to set up suitable competitive strategies to adapt new system integration market due to industrial changes. This thesis is based on the basic theories of enterprise strategy, competition strategy, enterprise life cycle and so on, and combined with author’s data collection by long-term work in GX company. Author analyzes both internal and external environments that impact GX company by tools such as PEST, SWOT, Five Force Analysis Model. Meanwhile, in this thesis, the opportunities and threats, strengths and weaknesses are identified. Through SWOT analysis, it is reconfirmed that GX company will adopt differentiated competitive strategy to deal with industry competition in the future, meanwhile improve relevant sections throughout enterprise management. “To become the top three platform service providers and the system integration service provider with the largest share of information, security and controllable services in Guangdong Province” will be the 5-year strategic goal for GX company. IT will focus on two key target markets, forming differentiated market positioning through demand-oriented, R&D and application integration. By safe and controllable technology, a new sustainable development of the core competitiveness will be formed. At the same time, in the field of traditional business through high-qualityIII delivery and efficient service, GX company will create a new brand effect. The development process of GX company is believed to be the epitome of many systems integration companies of the same type. It is hoped that the research and analysis of this thesis can provide some references and inspiration for enterprises and their managers in related industries facing similar situations. Keywords: System integration; Differentiation strategy; Research and Development for Integration of Security controllable TechnologyIV 目录 摘要.......................................................................................................................................I Abstract................................................................................................................................. II 图表清单 ...........................................................................................................................VII 第一章 绪论..........................................................................................................................1 1.1 研究背景和意义 ......................................................................................................1 1.1.1 研究背景 ......................................................................................................1 1.1.2 研究意义 ......................................................................................................2 1.2 研究内容和方法......................................................................................................3 1.2.1 研究内容 ......................................................................................................3 1.2.2 研究方法 ......................................................................................................3 1.3 文献综述 .................................................................................................................4 1.3.1 关键理论方面的文献综述............................................................................4 1.3.2 行业方面的文献综述 ...................................................................................7 1.4 本文的主要框架和结构 ..........................................................................................8 第二章 GX 公司的外部环境分析 ......................................................................................10 2.1 宏观环境分析 .......................................................................................................10 2.1.1 政治与政策环境分析 .................................................................................10 2.1.2 经济环境分析.............................................................................................11 2.1.3 社会环境文化分析 .....................................................................................12 2.1.4 技术因素分析.............................................................................................13 2.2 行业和市场环境分析............................................................................................14 2.2.1 行业的产业链.............................................................................................14 2.2.2 行业市场环境分析 .....................................................................................15 2.2.3 系统集成行业五力模型分析......................................................................17 2.3 系统集成行业的关键成功因素 ............................................................................22 2.4 机会与威胁分析....................................................................................................24 2.4.1 机会 ............................................................................................................24 2.4.2 威胁 ............................................................................................................25V 2.5 本章小结 ...............................................................................................................26 第三章 GX 公司的内部环境分析 ......................................................................................27 3.1 GX 公司简介及现行战略分析...............................................................................27 3.1.1 公司简介及业务发展情况分析..................................................................27 3.1.2 存在的问题分析.........................................................................