随着世界经济的回暖以及共建“一带一路”倡议的推进，预期未来十年内全球的基础 设施投资建设的需求和规模将会大幅增加，给世界各国的基建市场带来强大的增长动力， 吸引更多的中国建筑企业走出国门，参与国际工程承包市场竞争，进一步拓展企业的发 展空间。然而，企业国际化经营面临着更多的风险，受到国内与国外等多重因素的影响 和约束，国际市场进入模式的选择如果出现偏差，将会削弱企业的国际市场竞争力，国 际化发展的步伐受到影响。 本文以 S 公司越南工程承包市场进入模式为研究目标，运用经典的波特“五力”模 型、SWOT 矩阵分析、国际工程承包市场常用进入模式的影响因素分析模型等经典战略 管理理论和工具，在分析理解 S 公司进入越南工程承包市场的动因和必要性的基础上， 深入分析越南国家宏观环境、越南建筑行业市场的现状以及 S 公司的内部资源和能力水 平的程度，以企业能力因素、目标国市场因素和外部环境因素三个维度来比较和分析 S 公司越南工程承包市场进入模式选择的影响因素，并结合国际工程承包市场进入模式的 内在属性、优点缺点以及对应的能力匹配要求，基于相关选择依据，选择独资企业作为 S 公司越南工程承包市场的进入模式，最后制定相应的实施措施，保障 S 公司的国际化 战略能够有效实施。 本文的研究成果，希望能够为 S 公司进入越南市场提供战略层面的意见和参考，帮 助 S 公司在越南市场明确发展方向和经营思路，获取市场竞争优势，保证 S 公司“海外 优先”国际化战略的顺利推进。 关键词，国际工程承包 进入模式 越南II Abstract With the recovery of global economy and the promotion of the Belt and Road Initiate recently, it can be anticipated that the worldwide demand on infrastructure investment and construction will increase significantly in the next 10 years, driving the global infrastructure construction market in a steady growth, as a result more and more Chinese construction enterprises will be attracted and encouraged to go abroad for the international business in future. However, the enterprise in international management has to be confronted with much more risks which come from both home and abroad, the wrong selection of entry mode into oversea market will lead the company to an embarrassed position, losing her competence in international market. Taking the mode selection of S Company entering the construction market in Vietnam as the object, this essay in use of the typical strategy management theories and tools such as SWOT, Five Forces Model and Analysis Frame of Effect Elements of Entry Mode for International Markets, is to outline and select an entry mode in construction market in Vietnam matching with S Company and work out some feasible measures for future implement on base of analyzing the motive and necessity of enterprise internalization management, the external and internal environment of S Company and the element affecting the entry mode selection in the construction market in Vietnam. This essay study is hoped to provide with some concept and recommendation in strategic respect for S Company entering to the construction market in Vietnam, and to help the management level have an explicit corporate mind and development path as to gain a dominant competition status in Vietnam market. Key Words: International Construction Market; Entry Mode; VietnamIII 目 录 摘要...........................................................................................................................................I Abstract ..................................................................................................................................... II 图表清单..................................................................................................................................VI 第一章 绪论..............................................................................................................................1 1.1 研究背景及意义 ............................................................................................................. 1 1.2 文献综述和理论 ............................................................................................................. 2 1.2.1 国际市场进入模式理论概述................................................................................... 2 1.2.2 中国企业国际市场进入模式的研究现状............................................................... 5 1.3 研究内容 ......................................................................................................................... 7 1.4 研究方法与工具 ............................................................................................................. 8 第二章 S 公司进入越南工程承包市场动因分析.................................................................10 2.1 S 公司简介 ..................................................................................................................... 10 2.2 S 公司当前面临的发展形势 ......................................................................................... 11 2.3 进入越南工程承包市场的动因 ................................................................................... 12 2.4 本章小结 ....................................................................................................................... 13 第三章 企业外部环境分析....................................................................................................14 3.1 越南国家宏观环境分析 ............................................................................................... 14 3.1.1 政府、政治和法律因素的影响............................................................................. 14 3.1.2 经济因素的影响..................................................................................................... 15 3.1.3 社会、文化、人口与地理位置因素的影响......................................................... 17 3.1.4 技术因素的影响..................................................................................................... 17 3.2 越南工程承包市场现状 ............................................................................................... 18 3.2.1 市场需求分析......................................................................................................... 19 3.2.2 潜在进入的承包商分析......................................................................................... 20 3.2.3 建筑替代品的威胁................................................................................................. 20 3.2.4 供应商讨价还价的能力......................................................................................... 21 3.2.5 客户讨价还价的能力............................................................................................. 21 3.2.6 竞争对手分析......................................................................................................... 21IV 3.3 外部环境战略要素评价 ............................................................................................... 24 3.4 本章小结 ....................................................................................................................... 25 第四章 企业内部环境分析....................................................................................................26 4.1 内部资源分析 ............................................................................................................... 26 4.1.1 人力资源................................................................................................................. 26 4.1.2 技术资源................................................................................................................. 27 4.1.3 财力资源................................................................................................................. 27 4.1.4 设备资源................................................................................................................. 28 4.1.5 声誉资源................................................................................................................. 28 4.2 核心能力分析 ............................................................................................................... 28 4.2.1 项目管理能力..................................................................................................