w w w.g e o s c a p e.co m
ExEcutivE Summary rEport amDS 2017
Dear Friend and colleague, the american marketscape DataStreamTM (amDS) is a resource that reflects the rich diversity of america's population and households summarized by geographic area--from the block group and Zip code all the way up to the nation as a whole. Geoscapebuilt amDS to reflect current and forecasted data points that prove valuable for hundreds of corporations in both business planning and execution, across a variety of industries. Geoscapeemploys a multi-disciplinary methodology to update certain demographic data published by public service entities and extends this information through various public and proprietary data inputs, modeling and analytics. amDS also includes culturecodesegmentation and socioeconomic stratification data, as well as a plethora of powerful consumer spending potential data, LifeStage segmentation, WorkDayTM, religioncodeTM and LGBt population estimates. this document is intended as a planning guide and accompanies the full data resource that is available in a digital format within the Geoscape intelligence System (GiS) and through a variety of analytic and consulting services to address both strategic and tactical objectives. provided as a courtesy of Geoscapeand we kindly ask that appropriate reference is made to this document, including vintage year, in any publications. For more information on Geoscape amDS, systems, analytics and consulting services, please contact a client advisor at 1-888-211- 9353 or info@geoscape.
c閟ar m melgoza Founder & cEo
ExEcutivE Summary rEport amDS 2017table of contents
GeoscapeProvides AMDS Methodology Overview The Changing Face of America: u.S. population: 2017 by Ethnic Group population change by Ethnicity/race Growth: 1990 to 2022 by Ethnicity/race population Growth 1990 to 2017 During the 17-year period 2000 to 2017... the multicultural Boom Lesbian, Gay, Bisexual and transgender population metro area religion population capital area muslim population 2017 Western u.S. catholic population 2017 Generational population 2022 - Nationwide Generational population New york Dma 2022 Generational population Los angeles Dma 2022 Generational population chicago Dma 2022 Generational population miami Dma 2022 Generational population Houston Dma 2022 Life Stage population comparison 2017
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
ExEcutivE Summary rEport amDS 2017table of contents
Regional Shifts Section multicultural america by county 1990 multicultural america by county 2017 multicultural america by county 2022 total population Growth Decline 1990-2022 Hispanic population Growth- Decline 1990-2022 Hispanic & Non-Hispanic White population Growth From 2010-2022 asian population Seattle 2017 asian Workday population Seattle 2017 Black Workday inflow trade area population 2017 - Houston Hispanic Workday inflow trade area population 2017 - Houston Hispanicity and Asianicity Section culturecode Hispanicity Segments Hispanic Language usage Segments country of origin: Hispanics culturecode asianicity Segments country of origin: asians
26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42
ExEcutivE Summary rEport amDS 2017table of contents
Economics Section median Household income by culture Group income ranges by Ethnicity/race annual aggregate Hispanic Household consumer Expenditures in uSD annual aggregate Black Household consumer Expenditures in uSD annual aggregate asian Household consumer Expenditures in uSD top Hispanic consumer Spending categories - index top asian consumer Spending categories - index Which consumer is Worth more cumulative Lifetime Spending total Household cumulative Lifetime Spending Food at Home cumulative Lifetime Spending Household Furnishings & Equipment cumulative Lifetime Spending apparel cumulative Lifetime Spending transportation cumulative Lifetime Spending Entertainment cumulative Lifetime Spending personal care products & Services cumulative Lifetime Spending Food away from Home Quick Service restaurants cumulative Lifetime Spending Non-alcoholic Beverages Business Implications Section practical Business applications Definitions of Key Terms: Glossary
43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63
ExEcutivE Summary rEport amDS 2017Geoscapeprovides
actionable intelligence fueled by unique data, technology and experience -- accelerating growth in a culturallydiverse business environment
Data Resources
amDS Geo-demographics cSDx Spending potential BehaviorBase Lists BizBase Business Lists mediaBase
Technology
Geoscape intelligence System Directarget SDK
Research Analytics
terra Firma Segmentation retail trade Distribution customer Data Enrichment Descriptive customer profiles predictive modeling Sample Design Quantitative Surveys Qualitative Focus Groups conjoint trade-off modeling
Consulting
Strategic planning opportunity assessment Business planning Support
Solutions
combined Deliverables custom Databases integrated Systems
ExEcutivE Summary rEport amDS 2017aMds MethodoloGy overview
multicultural population & household data uniquely precise.
planning year & Five-year forecast market data; 2017/2022, July 1st vintage date.
Macro-to-micro coverage
u.S., state, Nielsen Designated market area (Dma), metro area, county, congressional district, Zip code, census tract and Block Group levels. Built from the ground-up (not the other way around) by a team of specialized demographers, statistical modelers & database programmers in a perennial effort to stay at the cuttingedge of research.
In-depth representation of America's cultural diversity
Employs proprietary household & individual level data. utilizes proprietary Directargettechnology. incorporates dozens of public and private source data sets, including primary research surveys. 1990, 2000, & 2010 census data to present geographic areas; for time series. incorporates the american community Survey (census Bureau) & integrates various government data sources. u.S. postal delivery point data. Building permit and land-use. advanced demography models to forecast populations for workday, religion, and LGBt.
Over 1,500 indicators on various subject areas
identifies cultural populations missed by the census. - Helps rectify the under-count in recent immigrant groups. includes building permit & residential build-out data. Language, income, Socioeconomic Status (SES), country of origin, consumer Spending, age cohorts, HispanicityTM and asianicityTM segmentation, technology adoption, and more. Features 500+ detailed consumer Spending DynamixTM (cSDx) indicators by major ethnicity group, plus 15 major category and 4 summary variables.
ExEcutivE Summary rEport amDS 2017the changing face of america
the Growth Majority & the new american Mainstream
U.s. popUlation: 2017 by ethnic GroUp
population groups asian, Black, pacific islander, and Hispanic account for over 37% of the united States 2017 population. Hispanics nearly tripled since 1990 white Non-Hispanic Whites grew by less than 5% during this period.
ExEcutivE Summary rEport amDS 2017popUlation chanGe by ethnicity/race
the three largest ethnic groups will number nearly 134 million persons by 2022, with Hispanics representing over 52% of that population. in 25 years, the nation as a whole will be majority-minority.
Non-Hispanic White population drops below 50% of u.S. population by 2042 Hispanics are largest minority group since census 2000
1. * Non-Hispanic population part of asian-pacific islander and Black race groups. 2. population projections 2017 and 2022, Geoscape amDS 2017 Series. 3. population projections 2025 to 2060, u.S. census Bureau, December 2014.
ExEcutivE Summary rEport amDS 2017Growth: 1990 to 2022 by ethnicity & ra