I Executive Summary 执行概述 4
A. Organization 组织 4
B. Mission 使命 4
C. Objectives目标 4
D. Reasons for Success 成功理由 4
E. Expected Results期望的结果 5
F. Financing财务/筹资 5
G. Risks风险 5

II Introduction to the Business业务介绍 6
A. The Business and History业务和历史 6
B. Products and Services 产品和服务 6
C. The Business Setting 业务设定 7
D. Business Objective and Expected Results 经营目标和期望结果 7

III Market Assessment and Marketing Plan市场估价和销售计划 8
A. Market Analysis市场分析 8
B. Competitive Analysis竞争分析 9
C. Market Strategy市场战略 10

IV Production Plan生产计划 11
A. Production Plans:生产计划 11

V Management Systems and Human Resources管理体系和人力资源 12
A. Management Team管理组 12
B. Organizational Structure and Management Systems组织结构和管理体系 12
C. Personnel人员 12

VI Financial Analysis财务分析 14
A. Income收入 14
B. Production Costs生产成本 14
C. Debt Servicing and Repayment还本付息和支付 14
D. Profit and Loss Forecasts 利润和损失预测 14
E. Cash Flow Forecasts 现金流量预测 14
F. Breakeven Analysis收支平衡分析 14

VII Risk Analysis and Strategy风险分析和战略 15


The main components of a business plan are
经营计划的主要组成部分:

Executive Summary执行概述
1. Introduction to the Business业务介绍
2. Market Assessment and Marketing Plan市场估价和销售计划
3. Production Plan生产计划
4. Management Systems (including Human Resources)管理体系（包括人力资源）
5. Financial Analysis财务分析
6. Analysis of Risks风险分析

The following worksheets will help you develop your business plan. Complete all of the following worksheets and you will have compiled the information that needed to prepare a complete business plan. It will take time to complete this worksheet and you will have to talk to many other people in the company to get accurate descriptions of production, production methods, performance, costs and profitability. This type of team work will help to develop a better understanding of the business and it’s goals amongst all of the key employees and managers.
I以下工作表将帮助你建立经营计划。完成以下所有表格，你将拥有编写经营计划所需要的资料。完成这些表格需要一定的时间，你必须与公司的其他人交谈以得到生产、生产模式、性能、成本和盈利能力的准确陈述。这种类型的团组工作将帮助建立对经营和所有主要雇员和经理之间的目标的更好理解。




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