Contents
What is Video Marketing: An Introduction
Benefts of Video Marketing
How Can B2B Marketers Use video marketing for…
Measurement of Video ROI
Conclusion24What is
Video
Marketing:
An Introduction
Video is NOT just another content format and video marketing is not
just about using videos to sell your products. Video marketing is a set of
sophisticated techniques that involve making use of different types of videos
and disbursing them via multiple marketing channels in order to attain any
of the following objectives:
Increase Brand awareness
Accelerate lead generation
Establish oneself as thought leader
Build competitive advantage
Building credibility and trust
Activating Engagement
Infuencing Purchase
Improving Customer Support
Regalix Video Marketing Guide / 03
Webinar
Product demo
How to tutorial
Vlogs
Vine
Presentation
Interview
On-location/at-event
Behind-the-scenes/documentary
Case study
Regalix Video Marketing Guide / 04
Video Types and Channels
Marketers can choose from a wide variety of video formats
depending on objectives they intend to achieve. For
instance, if the goal is to demonstrate to customers how
to operate your product, you could provide them with an
informative tutorial in order to aid their usage of your tool.
Some of the popular video formats used by marketers are:。