It lies at the heart of a company’s revenue-generating activities and from it flow all other corporate activities, such as timing of the cash flow, the size and character of the labor force, and so on.它是依赖于酒店为取得最大收益所采取的行为方式以及由此而产生的辅助方式， 例如现金流周期、劳动力成本的范围和特征等等 市场营销计划的重要性 Business Plan is a goal 计划是目标 No Business Plan means can not evaluate 没有计划意味着不可能进行有效评估 Business Plan is one of a way to motivate staff 计划是激励员工的有效措施之一 市场营销计划的内容 Overview 概述 Analysis 分析 Marketing Plan 市场计划 Supporting Program 支撑体系 市场环境 External Factors 外部因素 Internal Factors 内部因素 Changes in the supply and demand for hotel accommodation 酒店住宿的供求变化 Competitive advantage and disadvantage 竞争的有利和不利条件 www.m448中国最大的资料库下载