Marketing Plan for “ibis” Content Executive summary and Corporate connection Environmental analysis and forecasting Segmentation and targeting Next year’s objectives and quotas Content Actions plans:Strategies and tactics Resources needed to support strategies and meet objectives Marketing control Executive summary Ibis is a French accor hotel group brand of economy hotels. Ibis hotels in 40 countries and regions of the world, more than 900 chain hotels.Ibis in the lowest price with high standard high quality accommodation and services. Product or Service Carefully designed Every guest room passes carefully design.In order to meet customer expectations,to make sure that have the best sleep in a comfortable room. Quality guarantee Quality is the core of ibis standard daily commitment. Ibis is the only one provide the main hotel service budget hotel chain in Europe. Product or Service Team skills Ibits is using the same management model, this ensures that guests from all over the world enjoy a stable and consistent quality of service. Meal service The hotel bar or reception desk 24 hours 7 days to provide quick and easy meals, for guests to enjoy at any time. Required investment,anticipated sales and profits In January of 2004, China's first ibis officially opened at Tianjin TEDA. Investment of 30 million yuan, has 157 rooms, the room has its own bathroom, soft and comfortable sofa, can open into bed, convenience for the family of three. Since opening, ibis Tianjin TEDA occupancy rate has remained at more than 90%. By year 2010,open 100 Ibis hotels in China. Corporate Connection Corporate connection is one of the most important part in quality management, it has three connotations: customers and hotel connection, the connection between the hotel department, department of internal connection. The center is the guest services. Corporate connections should be seamless connection, the effective connection and timely connection.