CONTENTS INNOVATIONUNLOCKSTRAPPED VALUEIN THE DIGITALAGE RELEASE VALUEUSING THE DISTINCTINNOVATIONAPPROACHTHE SEVENCHARACTERISTICS OF HIGH-GROWTH COMPANIES,UNCOVERED 2 ABOUT THE AUTHORS Our team is at the forefront of helping organizations to steer a path through disruption,unlocking trapped value and becoming leaders in the new.OMAR ABBOSHGroup Chief Executive, Communications,Media and Technology Group. PAUL NUNESGlobal Managing Director of ThoughtLeadership at Accenture Research. DR. VEDRANA SAVICManaging Director of Thought Leadership at Accenture Research. MICHAEL MOORE Senior Principal, Thought Leadership at Accenture Research. He serves on Accenture’s GlobalManagement Committee and waspreviously Accenture’s Chief StrategyOffcer. He has extensive experiencein advising C-level and board levelmembers across a wide range of industries. He focuses on technology–driveninnovation in business and marketingstrategy. His research has helped toshape the company’s strategic visionas well as its critical imperatives forchange, spanning three decades. She has extensive experience instrategy and management consulting,and in fnancial services. She is athought leader focused on innovationstrategy, value creation in the digitalage, and corporate reinvention. He has extensive experience in strategy consulting, developing growth strategies for energycompanies. His research looks at how companies can understand,harness and scale disruptive innovationin support of inclusive growth. 3 A QUICK LOOK Technology-enabled innovations are creating enormous potential in every industry. To convert that potential into value,companies need to put innovation to work, at the right pace and in the right place. But many are unable to do so. In fact, the return on companies’innovation spending has declined by 27 % over the past fve years. 1 The good news is there is a group of companies (14% of C-levelexecutives we surveyed) that are turning innovation investmentsinto value with success. So, what are these high-growth companies doing that others aren’tHigh-growth companies adopt a distinct approach to innovation that helpsthem turn innovation investments into value. The approach advocated bytheir C-suite is: CHANGE-ORIENTED Have the courage to apply innovation with greater intensityto reinvent existing ways of working, and thus achieve deeporganizational change. OUTCOME-LED Foster innovation efforts across the business, and have the discipline to tie them rigorouslyto fnancial performance. DISRUPTION-MINDED Commit to invest more aggressively, over time, in trulydisruptive innovation initiatives that have the potentialto create entirely new markets. Sources: (1) Accenture Research analysis based on Bloomberg, with method adapted from Bloom, N., Jones, C.I., Van Reenen,J., and Webb, M. (2018): “Are Ideas Getting Harder to Find”, version 2, National Bureau of Economic Research.。。。。。。