分类号 密级
U D C 学校代码10500
硕士学位论文
题目 企业面向新生代农民工的激励对策研究
英文题目 Research on incentive measures for enterprises facing
new generation of migrant workers
研究生姓名（签名）韩 琳
指导教师姓名（签名）陈李宏职 称副教授
申请学位学科名称 工商管理 学科代码 125100
论文答辩日期 20180519 学位授予日期20180611
学院负责人（签名）刘升福
评阅人姓名张丹 评阅人姓名 高志安
2018 年 06 月 11 日
学位论文原创性声明和使用授权说明
原创性声明
本人郑重声明：所呈交的学位论文，是本人在导师指导下，独立进行研究工作所取
得的研究成果。除文中已经标明引用的内容外，本论文不包含任何其他个人或集体已经
发表或撰写过的研究成果。对本文的研究做出贡献的个人和集体，均已在文中以明确方
式标明。本声明的法律结果由本人承担
学位论文作者签名：韩琳 日期：2018年06 月 11 日
学位论文版权使用授权书
本学位论文作者完全了解学校有关保留、使用学位论文的规定，即：学校有权保留
并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授
权湖北工业大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，可以采
用影印、缩印或扫描等复制手段保存和汇编本学位论文
学位论文作者签名：韩琳 指导教师签名：陈李宏
日期：2018 年 06 月11 日日期：2018 年 06 月 11日
I
摘要
随着社会经济的不断发展，我国逐渐成为世界最大的制造国家，而支撑我国
经济快速发展的重要因素之一就是大规模的农村外出务工人员。出生于80、90年
代的新生代农民工，逐渐成为农村外出务工的主力军，与传统的农民工不同，他
们对未来的期望、实现自我价值以及改变生活现状的意愿更加强烈，一些新的观
念、追求成为选择工作的主要动力。目前，新生代农民工的综合素质和就业要求
普遍提升，但企业在实际的运作过程中并没有及时作出调整和应对，不能有效满
足他们的实际就业需求，导致了目前新生代农民离职率较高、忠诚度低等问题的
发生。因此，如何采取措施，实现对该群体的有效激励，进而激发其工作的积极
性和主动性，成为企业和社会关注的重点
本研究通过分析当前新生代农民工激励的背景以及国内外研究现状，对新生
代农民工的概念、特点进行了阐述，并在内容型激励理论和过程型激励理论的基
础上，从薪资报酬、工作内容和培训、企业人文关怀和业余生活以及劳动关系和
社会保障等四个方面，对企业新生代农民工激励现状及存在的问题进行了阐述
随后，通过新生代农民工激励影响因素分析，企业提供的人文关怀因素、生活保
障因素、自我成长和实现因素、工作内容及价值度因素以及群体因素等，是影响
新生代农民工激励的主要因素。通过马斯洛层次分析法，对德胜洋楼员工人本价
值管理模式进行分析，总结其员工激励模式的经验。最后从提升新生代农民工物
质激励水平、完善绩效管理及福利体系、注重员工发展，开展针对性培训、丰富
新生代农民工业余精神生活和营造良好的企业人文环境等方面提出了新生代农民
工的激励改进措施，并从企业内部环境保障、提供健全的社会和安全保障以及企
业工会监督保障等方面进行完善。研究新生代农民工激励影响机制，找到能够直
接影响新生代农民工工作行为的因素构成，通过一系列的员工激励方案改善，提
升新生代农民工的工作积极性和满意度，最终为企业运作效率和市场竞争力的提
升提供动力支撑。本文通过研究新生代农民工激励影响因素，以期能够为完善新
生代农民工激励机制提供参考和借鉴，进而改善新生代农民工用工环境、提高员
工忠诚度，促进企业的持续健康发展
关键词：新生代农民工，内容型激励，过程型激励，激励因素
II
Abstract
With the continuous development of society and economy, China has gradually
become the largest manufacturing country in the world, and one of the important factors
supporting China's rapid economic development is large-scale rural migrant
workers.Born in 90s 80, the new generation of migrant workers, has gradually become
the main force of rural migrant workers, different from the traditional migrant workers,
their expectations for the future, the realization of self value and life changing situation
will be more intense, some new ideas, the pursuit of work has become a major driving
force for selection.At present, the comprehensive quality and employment requirements
of the new generation of migrant workers generally improved, but the enterprise in the
actual operation of the process, and there is no time to adjust and respond, they can not
effectively meet the employment needs, leading to the current problems, such as low
turnover rate high loyalty of the new generation of farmers occurred.Therefore, how to
take measures to achieve effective incentives for the group, and to stimulate their
enthusiasm and initiative has become the focus of attention of enterprises and society.
Through the analysis of the current generation of migrant workers incentive
background and research status at home and abroad, the concept and characteristics of
the new generation of migrant workers is discussed, and on the basis of content based
incentive theory incentive theory and process type, from the four aspects of salary, work
and training, enterprise humanistic care and amateur life and labor the relationship and
social security, expounds the present situation of incentives to enterprises and the
problems of the new generation of migrant workers. Then, the new generation of
migrant workers incentive factors, humanistic factors, living factors, enterprises with
the self growth and realization factors, contents and value factors and population factors
are the main factors influencing the new generation of migrant workers
incentive.Maslow through the analytic hierarchy process, the Tecsun employees the
value management mode analysis, summarizes the incentive mode of experience.
Finally, from the promotion of the new generation of migrant workers, to provide social
and material incentive level security, improve the focus on staff development, carry out
targeted training, enrich the new generation of migrant workers amateur spiritual life
and create a good human environment is put forward from five aspects of the new
generation of migrant workers incentive improvement measures, and improve the
performance management and welfare system security, internal environmental
protection and enterprise union safeguards.Study on the new generation of migrant
workers incentive mechanism, find the factors can directly affect the behavior of the
new generation of migrant workers, improve employee incentive program through a
series of promotion of the new generation of migrant workers work enthusiasm and
satisfaction, for operational efficiency and market competitiveness of enterprises to
enhance the power of the support. Through the study of the new generation of migrant。。。。。。