ABOUT ARIVAL
Arival advances the business of creating
awesome in-destination experiences through
events, insights and community for Tour,
Activity & Attraction providers.
Our mission: establish the Best Part of Travel as
the major sector of the global travel, tourism
and hospitality industry that it deserves to be.
arival.travel
Event Horizon:
The Role of
Events in
Travel
ABOUT TICKET EVOLUTION
Ticket Evolution operates the largest global B2B
ticketing exchange with up to $4 billion in
sports, theater and concert inventory running
through its platform at any given time. Ticket
Evolution's innovative white-label solutions
power inventory and fulfillment for more than
300 leading websites and apps, providing real-
time execution, clearing & settlement.
Learn more atticketevolution.
Event Horizon:
The Role of
Events in
Travel
WHY YOU SHOULD READ THIS
Catching an unforgettable concert, seeing the hottest Broadway
show, or finally taking in a game at a stadium you’ve always
dreamed of checking out. Events are quickly becoming an
important driver of the decisions travelers make.
The in-destination sector – tours, activities, attractions and events
– represents the travel industry’s third-largest and fastest growing
sector. The travel industry has begun paying more attention to
tours, attractions, and activities, and is getting much better at
marketing and delivering those services to travelers. But events,
especially performing arts and sporting events, remains an
underserved part of the sector.
This often-overlooked subset of the in-destination experience
generates destination visitation and is a key component of travel
planning decisions. The travel industry seems to often ignore the
impact that events such as concerts, festivals, and sporting events
have on the purchasing decisions of U.S. travelers. Simply put, the
travel industry is leaving money on the table.
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Event Horizon:
The Role of
Events in
Travel。。。