20187
SECTION 1
SUV MPV
160 140 120 100 80 60 40 20 SUV MPV2013 2014 2015 2016 2017
CAGR 16.9%
2013-2017
25 20 15 10 5
2013-2017
2013
2014
2015
2016
2017
Z52.7%
3,500 3,000 2,500 2,000 1,500 1,000 500 50 2.1 60 2.4 X3.56 80 2.2 90 2.1 Z 3.76 00 1.6 10 1.3
70 2.2
1947-1964X1965-19791980-1995Z1996-201720202020
20191919191919191919191919161208
06
04
02
00
98
96
94
92
90
88
86
84
82
80
78
76
74
72
70
68
66
64
62
60
58
56
54
52
50
50.6%
2016
52.8%
48.9%
2017
<25 25-29 30-34 35-39 40-44 45-49 50
32.4% 14.8%
34.4% 15.0%
35.9% 15.2%
2015
2016
2017
#
35% 30% 25% 20% 15% 10% 5% 0% 2014 2015 2016 2017
35% 30% 25% 20% 15% 10% 5% 0% 2014 2015 2016 2017
2017 2016
2017-2018
2013-2017 &
2013-2017&
67.3%
64.5%
62.1%
61.7% 57.1%
45.8% 6.2
47.9%
50.3%
53.2%
55.8%
249.5
253.4
251.4
253.5
251.9
6.5
6.9
7.3
7.7
2017
2013H1
2014H1
2015H1
2016H1
2017H1
2013
2014
2015
2016
2017
7.5
2017H12016/7/1-2017/6/30 1. 2. /*100%
/*100%
2017
2013-2017&
49.8%
42.4%
37.5%
25.9% 1,897
21.0% 2,295
28.8% 2,957
1,096
1,507
2013
2014
2015
2016
2017
CNNIC41CSM2017
PC OTT
90 75 60 45 30 15 OTT 0 2015
2015-2017
2015-2017
1.9% 1.4% 1.3%
125%
42.1%
48.9% 60.4%
49.7%
OTT
118%
2015 20162017
2016
2017
56.0%
PC
38.3%
4.4% 9.2% 4.8% 11.9% 2.71% 1.75% 4.0% 14.1% 9.39% 2.54% 11.6% 15.5%
11.4% 4.6% 5.5% 10.5% 8.5% 11.2% 12.2% 15.4% 12.4% 1.2% 1.8% 41.4% 47.9%
2017 vs. 2015
1.201520172.
15.0%
83.8% 80.3% 75.9% 58.0%
*
2017 vs. 2015
3.0% 3.7% -10.6%
12.4% 2.5%
10.5%
2015
2016
DSP
2017
2018E
OTT
AD
OTT OTTOTT
2015-2017OTT
400.0% 10.0%
OTT
2017OTT
20.0% 130.0% 160.8% 70.0%
2 2015
10 2016
23 2017
60 2018E
OTT
OTT
OTT() ()
(/)
/
187min
93 min15s
30 min
4 min/
5s
////
/POST-IT
//
//
SECTION 2
OTT
PC PCPC
2017-2018 PC 2017-2018*
8% 47.8%PC 52.2% 6%
4%
3%
4%
2%
2017-2018 PCCTR
2.8% 1.5%PC
2%
1%
0%
17/4
17/5
17/6
17/7
17/8
17/9
17/10 17/11
CTR
17/12 18/1
PCCTR
18/2
18/3
0%
PC
* AD2017.04-2018.03
PC20-21 PC
PC6.5% 8.0%7.7% 8.8%
7.3% 8.9%
5.5% 4.3%
4.7% 3.7%
PC
CTR
4% 3% 2% 1%
7.8% 9.0%
8.3% 9.4%
PC
22 21 20 19 23PCCTR
222 3 4 5 20 19 21
231
2 3 4 517 16 15 14
AD2017.04-2018.037 8 10 917 16 15 14 13 10 9 87121295.9%
1.3%
-
1.1%
1.7%
TOP5
40% 30% 20% 4% 3% 2% 1% 2 3 4 CTR0% 40% 30% 20% 10% 0%
TOP5
4% 3% 2% 1% 2 3 4 CTR 5 0%
23.9%
10%
39.6%
0%1
32.4%
CTR
TOP5
60% 50% 40% 30% 20% 10% 0% 1 2 3 4 CTR 5 0% 0% 2% 1% 40% 20% 3% 60%
TOP5
6% 5% 4% 3% 2% 1% 1 2 3 4 CTR 5 0%
4.9% 2.4% 0.1%
2.4%
1.7%
2.0%
AD2017.04-2018.03
/15s
2017-2018
40% 20% 0%
/
-/CTR/
H5-
0% 20% 40%
CTR
20% 10% 0%2017-2018
40% 20% 0%CTR
0% 40% 80% 0% 30% 60% 0% 5% 10%10% 5% 0%
30s
CTR
15s
/
AD2017.04-2018.03
0%
5%
10%
8% 7% 6% 5% 4% 3% 2% 1%
4 1 6
6 8
3 2
7 3 5 8 3 2 7 4
2 1
0%5%
10%
15%
20%
25%
AD2017.04-2018.031000
60%
2017-2018
6%
#
43.5% 30.7% 23.7% 0.5% 1.6%
34.9% 49.6% 9.8% 2.7% 3.0%
31.2% 30.8% 26.7% 4.5% 5.8%
30%
3%
#CTR
0%
PR
2.1% 1.8% 2.4% 1.4% 0.7%
2.3% 1.1% 3.2% 2.5% 3.8%
2.5% 2.3% 2.3% 6.9% 1.2%
0%
CTR
AD2017.04-2018.03
15-40 SUV 3
TGI120 100 80 60
-
40 8
25-40 15-25 8-15
TGI120 100 80 60
-
SUV
0%
20%
40%
60%
MPV0% 20%
40%
60%
2.1% 2.8% 1.7% 40% 30% 20% 10% 0% 2.4%
CTR 3% 2.3% 2.4%
2.2%
2.0%
2.2% 2%
2.3%
CTR
2.3%
1.8%
1%
AD2017.04-2018.03TGI100
OTT
51.0% 49.0% 5.8%
/7.4% 10.3%
OTT
26.6% 25.3%
42.3%
5.3%
65&+ 55-64 45-54 35-44 25-34 15-24 4-14 8.5% 20.3% 1.9% 5.3% 9.3% 22.1% 32.6% 4.7%
32.3%
28.8% 16.4% 16.7% 33.4%
11.0%
12.9%
20.8%
3K3K-5K5K-8K8K-12K12K &2017.04-2018.03