Introduction
to our Q3 report
Five Mega
Trends to power
your video
strategy
TLDR: Fast video
facts from Q2
2018
Tubular Takeaways
from the State of
Online Video
Growth and
content
opportunities
by vertical
BONUS: ‘Fortnite’,
beyond gaming
STATE OF ONLINE VIDEO
O2WWW.TUBULARLABS
Introduction to the Q3 2018
State of Online Video
O3WWW.TUBULARLABS
Introduction: The Verticalization of Social Video
O4
Welcome to the 2018 Q3 installment of our State of Online Video report, in
which we explore the mega and micro trends that video analysts and creative
strategists alike need to shape their video strategy.
One major theme of this report is the ‘Verticalization’ of social video: We
highlight a growing number of publishers who are experimenting with a portfolio
approach to audience building by launching a number of related brand channels
focused on specific genres.
In the rest of this report, we take a overview of the social video landscape
by vertical, identifying five mega trends that speak to the the growth drivers,
competitive dynamics, and whitespace for publishers and brands alike who seek
to grow, reach and engage their audiences through new subject matter.
SOURCE: TUBULAR LABS
We hope you enjoy this
installment of our
State of Online Video
from Tubular Labs
WWW.TUBULARLABS