本论文以F生鲜电商公司为例，通过对F生鲜电商公司包材类供应商开发与引进、
特殊包材的选用、包材库存管理、与公司其他部门沟通制定相关采购计划等方面的剖
析，综合运用文献梳理法、数据整理法和案例分析法相结合的研究方法，对 F 公司的
包材采购管理现状展开研究。并提出符合 F 公司目前需要的包材采购管理优化策略，
使 F 公司能够更有效地开发管理包材类供应商，增强包材采购管理能力，更好的配合
F 公司前端部门的需求，降低包材采购成本
包装材料采购作为 F 公司供应链资源的一部分，对提升 F 公司消费者购物体验，
降低履约成本、提高企业竞争力起到至关重要的作用。本论文创新的将物资采购和供
应商管理的相关理论运用在新兴的生鲜电商行业上，通过对物资采购管理的相关理论
和策略的详细论述，阐明了这些管理理论和策略对 F 公司包材采购管理问题的影响，
提出了适用于生鲜电商公司的包装材料采购管理的目标和优化方案。也为行业其他生
鲜电商公司的包材采购管理提供参考
关键词：供应商管理；生鲜电商；包装材料采购；成本控制III
Abstract
Since the year of 2012, few E-commerce enterprises have started their fresh
E-commerce business which were not recognized as valuable industry before and opened a
new era of rapid development of fresh E-commerce industry. After the year of 2013,
thousands of new start-up enterprises have sprung up like mushrooms in the recent years.
Capital markets started to join in and competition was becoming increasingly fierce. All
fresh E-commerce companies could only cut their profit margins and were involved in a
price war. Fresh business usually needs huge investment in cold storage construction and
cold chain logistics which is another burden of fresh E-commerce companies. Only good
supply chain resources integration and appropriate cost control in the internal of the
company could ensure the survival of the fresh E-commerce companies and become the
core competence of the corporation in the future.
This paper is mainly researching on the management of F company’s packaging
materials procurement management including the selection of suppliers; the selection of
packaging materials；the management of packaging materials inventory and packaging
materials’ purchasing planning through data collection; documentations researches and
case analysis. It is applying purchasing management theories with the real practice of F
company’s current situation and propose solution for the improvement of packaging
materials management which is aiming at better communication and cooperation within F
company and lower the cost.
As a necessary party of supply chain resources of E-commerce companies, Good
packaging materials management helps greatly with the improvement of customer
experiences; lower the cost of performance of the company and the promotion of corporate
competitiveness. Moreover, this paper also provides related practical reference for other
E-commerce companies.
Keywords: Supplier Management; Fresh E-Commerce; Packaging Materials Purchasing;
Cost Control目录
致谢.....I
摘要...II
Abstract ........ III
第 1 章 绪论..1
1.1 研究背景.......... 1
1.2 研究意义.......... 2
1.3 国内外研究文献述评. 3
1.4 研究内容与研究方法. 5
1.4.1 研究内容...5
1.4.2 研究思路与方法..6
1.5 本文创新点.. 6
第 2 章 采购管理相关理论研究......8
2.1 采购的 5R 原则........... 8
2.1.1 适质...........8
2.1.2 适量...........8
2.1.3 适价...........8
2.1.4 适时...........8
2.1.5 适地 ..8
2.2 供应商选择的六因素理论..... 9
2.2.1 质量........9
2.2.2 价格........9
2.2.3 交货........9
2.2.4 创新.........9
2.2.5 技术.........9
2.2.5 服务.......10
2.3 库存管理四个模型.10
第 3 章 F 公司包材采购管理现状及存在的问题..123.1 F 公司外部环境因素分析——PEST 分析模型 .... 12
3.1.1 政治环境因素...12
3.1.2 经济环境因素...12
3.1.3 社会环境因素...........
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