全文共分 5 大部分：第一章是绪论，主要包括研究背景及意义、国内外研究现
状、研究内容和研究方法；第二章是外部环境分析，主要包括经济环境、政策环境、、
社会环境、本地环境、行业环境；第三章是内部环境分析，主要包括秦皇岛银行发
展现状概述、秦皇岛银行各经营板块分析、秦皇岛银行公司治理分析；第四章是公
司战略选择，主要包括秦皇岛银行 SWOT 分析、秦皇岛银行发展战略的确定、各经
营板块战略；第五章是战略实施的保障措施，主要包括组织设计调整、资源建设、
能力建设
对于秦皇岛银行而言，2017-2021 年即将迎来第二个五年战略规划期，更是重
大发展机遇和挑战并存的重要时期。站在这个继往开来的节点上，秦皇岛银行更需
要总结过去的发展规律，对秦皇岛银行现存的优势和不足进行扬弃
本文的目的是在当前复杂的战略环境下研究秦皇岛银行的发展战略。在大量调
查研究的基础上，实地调查与理论研究相结合，通过系统整体分析法、图表模型分
析法、定性和定量研究方法、实证分析、比较研究法，分析秦皇岛银行的内外部环
境，梳理秦皇岛银行的发展现状，研究并制定出秦皇岛银行的发展战略，抓住发展
机会，不断扩大市场份额，促进经济和社会效益的提升
关键词：发展战略；零售业务；团体业务；金融市场业务；秦皇岛银行燕山大学工商管理硕士学位论文
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Abstract
This paper focuses on the development of Qin Huangdao Bank&39;s development
strategy,the Qin Huangdao Bank&39;s development status and future development direction
of the specific analysis. Based on Qin Huangdao Bank internal and external environment
analysis, to develop a long-term development of Qin Huangdao Bank to provide strong
support for the development strategy. To determine the group business, retail business,
capital business development of the three plates and implementation methods, taking into
account the three plates in the near future, medium and long-term development.
The full text is divided into five parts:The first chapter is the introduction, which
mainly includes the research background and significance, the research status quo at
home and abroad, the research content and the research method;The second chapter is the
analysis of the external environment, including the economic environment, the policy
environment, the environment, the local environment, the local environment, the research
environment and the local environment. Chapter 4 is the strategic choice of the company,
including the SWOT analysis of Qinhuangdao Bank, The fifth chapter is the
implementation of the strategy of security measures, including organizational design
adjustment, resource construction, capacity-building.
For Qin Huangdao Bank, 2017-2021 will usher in the second five-year strategic
planning period, is a major development opportunities and challenges of the important
period. From this node, Bank of Qin Huangdao needs to sum up the law of development
in the past and give up the existing advantages and shortcomings of Qin Huangdao Bank.
In this paper, based on a large number of research and analysis, the analysis of the
external environment of Bank of Qin Huangdao, combing the development of Bank of
Qin Huangdao, in the current complex strategic environment, Continuously expand
market share, promote economic and social efficiency.
Keywords: development strategy; retail banking; group banking; financial market;Bank目 录
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目 录
摘要........... I
ABSTRACT.II
第 1 章 绪 论.........1
1.1 研究背景及意义......1
1.1.1 研究背景...........1
1.1.2 研究意义...........2
1.2 国内外研究现状......2
1.2.1 国外研究现状...2
1.2.2 国内研究现状...3
1.3 研究内容和研究方法..........4
1.3.1 研究内容...........4
1.3.2 研究方法...........5
第 2 章 秦皇岛银行外部环境分析6
2.1 宏观环境分析..........6
2.1.1 经济环境...........6
2.1.2 政策环境...........8
2.1.3 社会环境.........10
2.1.4 本地环境.........12
2.2 行业环境分析........16
2.2.1 行业内竞争分析.........16
2.2.2 潜在进入者分析.........18
2.2.3 替代品威胁.....19
2.2.4 供应商（存款者）和购买者（贷款者）议价能力分析....20
2.3 本章小结....20
第 3 章 秦皇岛银行内部环境分析..........21
3.1 秦皇岛银行概况....21燕山大学工商管理硕士学位论文
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3.2 秦皇岛银行经营板块分析22
3.2.1 团体业务.........22
3.2.2 零售业务.........25
3.2.3 金融市场业务.28
3.3 秦皇岛银行资源和能力分析........30
3.3.1 组织管理结构.30
3.3.2 企业文化.........32
3.3.3 风险管理.........33
3.3.4 财务资源.........37
3.3.5 科技资源.........38
3.3.6 人力资源..........
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