旅游消费结构是衡量国家或地区旅游业发展水平的重要标志，对入境旅游消
费结构进行分析，不仅有助于了解入境游客的消费情况，而且对入境旅游的发展
研究也有很大益处。湖南省作为中部大省，旅游资源非常丰富，游览价值高，在
全世界享有较高的知名度，因而其在入境旅游发展方面占有优势。但是，通过观
察湖南省入境旅游近几年的数据，发现其与全国平均水平还存在差距，如总消费
增长率低、占全国入境旅游总消费的比例整体呈下降趋势等问题。因此，本文以
湖南省为研究对象，以 2006 年至 2015 年的 10 年时间为考察期进行入境旅游消
费结构的研究，总结问题，分析原因，并提出对策建议以改善入境旅游消费结构、
刺激入境旅游消费、增加外汇
在具体的写作过程中，文章以《中国旅游统计年鉴》《旅游抽样调查资料》
《湖南省国民经济和社会发展统计公报》以及国家统计局网站等的 2006-2015
年数据资料为基础数据，通过引入高级化指数、信息熵以及区位熵等方法对湖南
省入境旅游消费结构的高级化水平、结构变动情况和专门化水平等方面进行分
析；利用动态偏离份额分析法分析湖南省各入境旅游消费部门与全国平均水平相
比的优劣势，把握各部门的调整方向；最后，通过灰色关联分析法，分析各入境
旅游消费部门与总消费收入的关联情况。总结发现以下问题：入境旅游消费吸引
力波动式下降；入境旅游高级部门消费有待提高；主导部门结构效益处于弱势地
位；入境旅游消费部门特色性待加强；部分旅游消费部门存在竞争短板
文章结合湖南入境旅游发展的实际情况，提出如下优化建议：完善交通基础
设施，提高竞争力水平；树立旅游品牌形象，增强旅游吸引力；加强酒店人性化
建设，满足游客入住需求；发挥地方餐饮特色，打造旅游新名片；打造特色购物
模式，实现可持续发展；刺激游客娱乐需求，挖掘消费潜力；做好相关保障，助
力“调结构、长消费”
关键词：湖南省；入境旅游；消费结构；优化对策II
Abstract
Inbound tourism develops continuously since the Reform and Opening, its role
definition turns developing diplomatic relations to earning foreign exchanges,
inbound tourism consumption of the visitors from outside of China is an important
indicator of appraising the inbound tourism development. The Year Book of China
Tourism statistics 2016 points out that we should raise the level of the inbound
tourism consumption.
Tourism consumption structure is an important symbol of the levels of national
and regional tourism development. By analyzing the inbound tourism consumption
structure, we can know that both the consumption of the tourists and the inbound
tourism development situation. Hunan as a big province with flourishing tourism
resources is very famous in the world, so Hunan has an advantage in developing
inbound tourism. But through observing the inbound tourism figures of Hunan in
recent years can be found that it is lower than the national average level, such as both
the total consumption growth rate and the proportion in the whole country’s inbound
tourism are lower, and so on. Therefore, this paper analyzes the inbound tourism
consumption structure of Hunan province comprehensively from 2006 to 2015,
summarizing the problems and reasons, making some recommendations in order to
improve the inbound tourism consumption structure, stimulating consumption and
increasing the foreign exchanges.
In the process of writing, based on The Year Book of China Tourism statistics,
The tourism sample survey information, Statistical bulletin of Hunan’s national
economic and social development and the data information from 2006 to 2015 of the
NBS website, analyzing the inbound tourism consumption structure by introducing
Index of tourism consumption structure, Information entropy and Location entropy to
analyzing the tourism consumption structure of Hunan in structure sophistication,
changes of the structure and specialization; analyzing the whole inbound tourism
development and each department of Hunan Province with Dynamic Shift-Share
Method to clearing development direction of the department; at last, analyzing the
relevance of each tourism consumption department of Hunan Province by gray
analysis method. The calculation results show that there are following problems: the
attraction of the inbound tourism consumption declines fluctuating; the consumption
of the senior departments in the inbound tourism needs to be improved; the structureIII
benefits of the leading department structure are in a vulnerable position; the
characteristic of the inbound tourism needs to be strengthen; some departments have
shortages.
The article according to the actual situation of the inbound tourism development
in Hunan Province, putting forward some corresponding countermeasures: improving
the transport infrastructure and the competitiveness level; setting up the tourism brand
image and enhancing the tourist attraction; strengthening the humanization
construction of the hotel and meeting the needs of the travellers; making full use of
the advantages of local dining industry and building a new travelling card; building
characteristic shopping mode and realizing the sustainable development; stimulating
the entertainment needs of the travlers and digging the travellers’ consumed potential;
increasing related security measures, making efforts to adjust the consumption
structure and promoting consumption.
Key Words: Hunan province; inbound tourism; consumption structure; optimizing
countermeasuresIV
目 录
第 1 章 绪论....1
1.1 选题背景..........1
1.1.1 入境旅游人数和消费大幅度提高..........1
1.1.2 国家重视改善入境旅游消费情况..........1
1.1.3 湖南省入境旅游消费问题明显..1
1.2 研究意义..........2
1.2.1 理论意义..2
1.2.2 现实意义..2
1.3 研究综述..........2
1.3.1 入境旅游研究综述..........2
1.3.2 消费结构研究综述..........4
1.3.3 入境旅游消费结构研究综述......6
1.3.4 研究述评..7
1.4 研究目标与内容..........7
1.4.1 研究目标..7
1.4.2 研究内容..8
1.5 研究方法与技术路线..8
1.5.1 研究方法..8
1.5.2 技术路线..9
1.6 创新之处........10
第 2 章 相关概念及理论基础..........11
2.1 相关概念........
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