常州节卡机器人有限公司最近几年取得了长足的发展，公司不断扩大经营
规模，不断开拓客户，抢占市场份额。但公司迅速发展的同时，公司内部仍然
有很多问题较为严重，随着公司规模的扩大，公司经济效益并不好，并没有形
成大而强的局面，企业的竞争力仍然很弱，在未来的征程中，该企业需要通过
不断提升产品水平和提高公司管理，加强企业的战略规划，加速和国际化接轨
论文通过分析研究常州节卡机器人有限公司的内部环境和外部环境，清晰
的指出该公司在今后会面临很好的发展机遇，但同时也会遇到极强的挑战，分
析了公司目前的不足之处，并提出了相应的应对策略和建议解决方案，更大程
度上能促进常州节卡机器人股份有限公司成功地完成企业战略提升
首先，梳理战略管理的理论基础，重点阐述了 SWOT 分析法和 PEST 分析
法的相关理论基础。研究和分析国内外战略管理的发展和演变，为常州节卡公
司制定发展战略提供相应的理论基础。II
其次，运用战略分析工具，对常州节卡机器人有限公司的外部环境内部环
境进行了分析。运用 SWOT 分析法展开分析常州节卡公司拥有的优势和劣势、
面临目前机器人产业发展的机遇和挑战，运用 PEST 分析宏观经济环境因素，
重点展开分析企业政治、经济、技术和社会等四个方面的影响，运用波特五力
分析模型对业内现有和潜在竞争者、替代品的替代能力、供应商和客户的议价
能力等五个方面来展开分析。提出了常州节卡机器人有限公司下一步的主要发
展目标：以机器人打磨抛光系统集成产品为主要发展方向，积极打造在机器人
打磨抛光应用领域第一品牌，五年内力争进入中国机器人系统集成商前三名
最后，本文的特色在于全面系统分析了常州节卡机器人有限公司发展现状，
也从行业发展的角度、从国家宏观政策变化趋势角度分析了公司外围的战略环
境，并在科学数据的基础上得出了文中的相关结论，本文中通过结合战略模型，
研究了该公司现状，总结出常州节卡机器人有限公司的竞争战略情况，并提出
了适合常州节卡机器人有限公司的经营和发展战略，通过本文的分析研究能为
中国机器人行业的健康有序发展提供一定的参考价值，也希望能为国内机器人
产业的发展导入新的战略，对规范机器人行业也具有重要的借鉴意义
关键词：
机器人产业、系统集成、经营发展战略III
Abstract
Study on the Strategic Development of Changzhou jaka robot Co.,
Ltd.
With the rapid development of China&39;s economy, the intelligent equipment
manufacturing industry of robots is becoming more and more important to the
national economy, and gradually evolved into a strategic industry which is related to
the level of economic development in China. China&39;s equipment manufacturing
industry is shouldering the future power of the dream, a dream of national revival,
but also a new growth point of China&39;s economy, it is very important to the national
economy and national security strategy. With the high-speed make snap out of the
country, the industry of industrial robots is also eager to. China&39;s robot industry
facing the international market occupy the foreign and domestic market competition
intensifies, our robot enterprises due to industry development planning, the market is
not standardized, industry level is not high, the lack of the concept of enterprise
management and other factors restricting the development of. Therefore, it is very
important to do the research on the development strategy of Changzhou day card
robot Co., ltd..
Through the rapid development and efforts of Changzhou Jaka Robot Co.,
Ltd. in recent years, However, the rapid development of the company at the
same time, the company still has a lot of problems within the more serious,
with the expansion of the size of the company, the company&39;s economic effi
ciency is not good, and did not form a large and strong situation, the compet
itiveness of enterprises is still weak.
Through the analysis and study of the internal environment and external
environment of Changzhou Jaka Robot Co., Ltd., it is clear that the companyIV
will face very good development opportunities in the future, but it will also
encounter strong challenges and analyze the current deficiencies of the comp
any And put forward the corresponding coping strategies and suggested soluti
ons, to a greater extent to promote the Changzhou Jaka Robot Co., Ltd. succ
essfully completed the corporate strategy to enhance.Firstly, the theoretical kn
owledge of strategic management to sort out, on the three strategic analysis
model of SWOT analysis, PEST analysis, Potter five made analysis provides
a theoretical basis for formulating strategy for the Changzhou section of the c
ard company. Secondly, according to the three strategic analysis tools, this pa
per makes a detailed analysis of the actual situation of Changzhou Jaka Robo
t Co., Ltd. Through SWOT analysis tools, summed up the opportunities and
challenges faced by the company as well as its own strengths and weakness
es. Based on the internal factor evaluation (IFE) and external factor evaluatio
n (EFE),Five years to become the Chinese robot system integrator top three g
oals. At the same time, the company level, the competitive level and the fun
ction level strategy (product development strategy, brand strategy, financial str
ategy, production strategy and human resource strategy) are formulated.
Finally, the characteristics of this paper are a comprehensive analysis of
the status quo of the development of Changzhou Jaka Robot Co., Ltd., and f
urther study the strategic environment of the company outside the analysis of
scientific data based on the relevant conclusions drawn in this paper, throug
h the combination of strategy This paper studies the current situation of the c
ompany and sums up the competitive strategy of Changzhou Jaka Robot Co.,
Ltd. and puts forward the management and development strategy suitable for
Changzhou Jaka Robot Co., Ltd.. Through this analysis, we can analyze the
health of the Chinese robot industry. The development of the development oV
f the domestic robot industry to introduce a new strategy, to regulate the rob
ot industry also has important reference.
Key words:
robot industry、system integration、enterprise development strategy.VI
目 录
第 1 章 绪论....... 1
1.1 研究背景与意义.... 1
1.2 研究方法与内容.... 3
1.3 文献综述与理论基础........ 4
第 2 章 常州节卡机器人有限公司发展现状和问题... 7
2.1 常州节卡机器人有限公司发展现状 ....... 7
2.2 常州节卡机器人有限公司存在问题 ....... 8
2.3 常州节卡机器人有限公司问题成因 ......11
第 3 章 常州节卡机器人有限公司发展战略环境分析......... 15
3.1 常州节卡机器人有限公司外部环境分析 ......... 15
3.2 常州节卡机器人有限公司内部条件分析 ......... 25
3.3 SWOT 分析 ......... 29
第 4 章 常州节卡机器人有限公司发展战略制定及实施.....37
4.1 公司发展战略规划的目标.......... 37
4.2 公司发展战略的选择......38
4.3 公司发展战略的实施及保障......45
结 论 .....50
参考文献. 52
致 谢 .....54第 1 章 绪论第 1 章 绪论
1.1 研究背景与意义
2008 年全球金融危机后经济持续低迷，同时国外先进制造业不断回流，中
国的低端制造业面临着不管空心化的风险。同时，随着人口红利的逐步下降，
企业劳动力成本不断上涨，工业机器人正加快走进公众的视野。在国家政策的
大力支持下，工业机器人产业的发展有望迎来爆发性增长，发展工业机器人也
是改变中国制造业空心化的方式之一，通过大力发展工业机器人，一方面可以
解决劳动力短缺的问题；另一方面可以缩小与高端制造业差距，促进中国制造
业转型升级，并能积极
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