App Install Marketing
Survey Results
Q3 2016
The Semi-Annual AdColony App Install SurveyInsights, benchmarks and trends from the top 100 grossing app developers
#6
6th Iteration Over 3 Years
130
Detailed Questions
65%
Survey Response Rate
62%Mobile Game Developers
38%
Non-Game App Developers
(e.g. entertainment, music, news)
$1M+
Total Monthly App Install Budget
FORMAT & DATARESPONDENT PROFILE
Based on aggregated market data of top 100 grossing ad spend & install volume.
State of the MarketTop 5 Campaign Trends
App install budgets continue to increase driven by growth in mobile video & global campaigns.
Increase SpendMore VideoMore GeosPartner ConsolidationTesting New Channels
73%
75%
77%
81%
89%
78%
68%
68%
76%
81%
63%
61%
59%
52%
72%
Q1 ‘15Q3 ‘15Q3 ‘16
Source:AdColony Q3 2016 App Install Marketing Survey
2%
Share of Budget
71%
Playable EectivenessThe Rise of Playable
Excitement
25%
Advertisers are impressed & excited about the future of playable ads.
Source:AdColony Q3 2016 App Install Marketing Survey
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