Commitment Capability Conviction Courage Enabling devices Individual activity Change vision Chief executive Down the line External constituents Leadership groups Developing felt need. . . . . . and vision . . . amplifying change and building skills . . . . . . and reinforcing change Institutional- izing a change mindset 1.Preparing for change 2.Bringing about change 3.Sustaining change Launching change . . . Product offering Place Price Positioning promotion Product Package 。。。以上简介无排版格式，详细内容请下载查看