本文以石药集团为例，对其信息化发展战略进行研究，在相关理论研究基础
上，分析石药集团信息化发展战略存在的问题，提出切合企业实际的信息化发展
战略规划。首先，对本文研究的理论基础与分析方法进行介绍，包括企业信息化
战略的概念、波特五力、SWOT 分析法等，为本文研究奠定基础；其次，对石药
集团信息化发展现状与存在问题进行分析，通过对石药集团信息化发展历程与现
状的介绍，对其信息化竞争态势进行分析，提出目前信息化战略存在的问题及原
因；再次，提出石药集团的信息化战略规划，从信息化战略需求分析出发，提出
信息化战略规划的制定与内容的规划，构建石药集团信息化战略规划。最后，提
出石药集团的信息化战略规划的实施对策，提出信息化建设与管理模式相结合、
企业合理配置资源,信息化共享、企业信息化建设与企业文化相融合等方面的措
施建议
本文研究的创新之处在于，将企业信息战略与医药企业相结合，从微观角度
对石药集团信息化战略进行研究，认为当前制药企业处于从单纯的数量增加到技
术管理的产业升级中,信息化是所有制药企业升级中不可缺少的部分。石药集团
信息化战略制定应密切与企业的管理现状和发展结合,达到企业信息化发展最佳
模式，实现信息化战略与整体战略有效的匹配
关键词：信息化；发展战略；战略规划；战略实施ii
Abstract
In the 21st century, business management, information technology is seen as a
measure of whether an enterprise with the times, with competitive advantage of one of
the important indicators, the implementation of information technology strategy and
therefore become an important component of business strategy. For the
pharmaceutical companies, the implementation of effective information technology
strategy, not only can help enterprises to improve production and management
efficiency, reduce production costs, but also help to enhance the market
competitiveness of enterprises for enterprises to achieve healthy and sustainable
development has a very important decisive effect.
Based on the relevant theoretical research, this paper analyzes the existing
problems of the development strategy of the informationization of the petroleum
group, and puts forward the strategic planning of the information development of the
enterprise. First of all, this paper introduces the theoretical basis and analysis methods,
including the concept of enterprise information strategy, Porter five force, SWOT
analysis method, lay the foundation for this study; Secondly, the status and existence
of information technology development This paper puts forward the existing problems
and causes of the information strategy, and puts forward the strategic planning of the
information science and technology group, and puts forward the information strategy
of the petroleum science and technology, From the information strategy needs analysis,
put forward the formulation of information strategy planning and content planning,
construction of stone oil group strategic planning. Finally, the paper puts forward the
countermeasures for the implementation of the strategic planning of the petroleum
science and technology group, and puts forward some suggestions on the combination
of information construction and management mode, the rational allocation of
resources, information sharing, enterprise information construction and corporateiii
culture.
The innovation of this paper is to combine the enterprise information strategy
with the pharmaceutical enterprises, and study the information strategy of the stone
group from the micro perspective, and think that the current pharmaceutical
enterprises are in the industrial upgrading from the simple quantity to the technical
management. Is an indispensable part of the upgrading of all pharmaceutical
companies. Stone Pharmaceutical Group strategy should be closely linked with the
management of enterprise management and development of the status quo, to achieve
the best model of enterprise information development, information strategy and the
overall strategy to achieve effective matching.
Key words: informatization； development strategy； strategic planning；
strategy implementationiv
目录
摘要.....i
Abstract ..ii
1. 引言..1
1.1 研究的背景和意义...1
1.1.1 研究背景........1
1.1.2 研究意义........2
1.2 国内外研究现状.......2
1.2.1 国外研究现状2
1.2.2 国内研究现状5
1.2.3 现状评述........6
1.3 研究方法.......6
1.4 研究思路和论文结构...........7
1.4.1 研究思路..........7
1.4.2 论文结构..........7
2.研究理论基础与分析方法....9
2.1 理论基础.......9
2.1.1 战略管理的含义........9
2.1.2 战略管理的内容........9
2.1.3 制药企业战略管理的特点..10
2.1.4 企业信息化相关概念..........11
2.2 分析方法.....12
2.2.1 波特五力分析法......12
2.2.2 SWOT 分析法.........13
2.2.3 PEST 分析法...........14
3. 石药集团信息化现状及战略分析15
3.1 石药集团概述.........15
3.2 石药集团信息化现状.........15
3.2.1 石药集团信息化建设历程....15
3.2.2 石药集团信息化建设存在的问题..16
3.3 石药集团战略分析.18
3.3.1 制药行业 PEST 分析..........18v
3.3.2 制药行业竞争分析.....
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