本论文以阿勒泰烟草公司为实例，对激励机制的研究主要分为四步：
第一步，讲述激励机制的定义，并就其相关内容做简要诠释。根据对国际学
术界以及国内激励机制的理论进行介绍，尤其是现今对激励机制有很大促进作用
的理论基础，充分利用相关文献材料，特别是针对爱德华劳勒和莱曼波特提出
了综合激励模型为基础开展研究

第二步，对阿勒泰烟草公司的运营现状进行了客观介绍，通过调查问卷的形
式，对企业目前所使用的激励机制进行了深入分析，并发现其中有诸多纰漏。结
合当前市场环境的情况下，对导致这些问题的内因和外因进行了全面分析

第三步，根据阿勒泰烟草公司的运营现状，对每位员工开展胜任力测评，通
过测评结果和绩效考核结果进行综合分析，利用波士顿矩阵对员工进行分类，针
对每类员工的特点，制定不同的激励策略

同时在激励机制的改进应用方面，通过对薪酬分配、绩效考核、招聘录用、
教育培训等多个相关激励制度的建设，共同搭建阿勒泰烟草激励机制平台，形成
阿勒泰烟草的新的激励机制体系

本文最后针对新激励机制的具体实施细则进行了研究，以确保制度执行到
位，从而发挥应有的作用。在思考采取何种措施确保新制度执行到位时，对相关
的政策环境等进行了较为具体的摸底，从而为新制度的有效实施把握了准确的方
向

关键词：阿勒泰烟草；激励机制；薪酬体系；绩效考核II
Abstract
Over the years, with the rapid development of economy in our country in the
international market economy plays a more and more important role.If you want to
continue to maintain and enhance the enterprise the advantages, it is necessary to use
the incentive mechanism to motivate the workers, to arouse their enthusiasm and
morale, to create greater value for the enterprise.
As an example ,In the tobacco Company in Altay this paper research on the
incentive mechanism of the main points and four steps:
The first step, the definition of incentive mechanism, and its related content
briefly.According to the international academia, and introduces the theory of incentive
mechanism of domestic, especially the theoretical basis for the role of incentive
mechanism has a lot to promote, make full use of the related literature material,
especially for Edward lawler and jens lehmann potter conduct research on the basis of
comprehensive incentive model is put forward.
Second, Objective on the current situation of Altay tobacco company is
introduced, through the form of questionnaire, the incentive mechanism of enterprise
current use has carried on the thorough analysis, and found that there are many
flawsbined with the current market environment, to lead to internal and external
causes of these problems has carried on the thorough analysis.
The third step, according to the situation of Altay tobacco company, to carry out
the competency assessment for each employee, through the assessment result and
performance evaluation results, a comprehensive analysis by using Boston matrix,
classify the entire employees according to the characteristics of each type of
employees, formulate different incentive strategies.
At the same time improve the incentive mechanism of application, through to the
salary distribution, performance appraisal, recruitment, employment, education and
training, and other related incentive system construction, common structures, Altay
tobacco incentive system platform, the formation of Altay the new incentiveIII
mechanism system of tobacco.
Finally, the paper according to the specific detailed rules for the implementation
of the new incentive mechanism are studied, in order to ensure system
implementation in place, so as to play a proper role.In thinking about what measures
are taken to ensure that the new system implementation in place, the policy
environment, etc are discussed in detailed examination, thus for the effective
implementation of the new system to grasp the accurate direction.
Keywords: Altay tobacco；Incentives Policy；salary system；performance
assessmentIV
目录
1.绪论..1
1.1 研究背景及意义.1
1.1.1 研究背景.....1
1.1.2 研究目的与意义.....1
1.2 研究内容及方法.3
1.2.1 研究内容.....3
1.2.2 研究方法.....3
1.3 创新点及可能存在的问题..........3
1.3.1 可能创新点.3
1.3.2 可能存在的问题.....4
2.文献综述及相关理论研究..5
2.1 国内外文献综述..5
2.1.1 国外文献综述.........5
2.1.2 国内文献综述.........7
2.2 相关理论概述.....8
2.2.1 激励机制相关理论描述......8
2.2.2 波士顿矩阵相关理论描述...........10
3．阿勒泰烟草激励机制现状分析.11
3.1 阿勒泰烟草简介11
3.1.1 公司概况.11
3.1.2 公司部门设置及职责.....11
3.2 现有激励机制内容........13
3.3 现有激励机制问题分析14
3.3.1 存在的主要问题.14
3.3.2 存在问题的原因分析.....24
4.阿勒泰烟草激励机制改进与应用26
4.1 阿勒泰烟草激励机制的改进....26
4.1.1 激励机制改进的原则.......26
4.1.2 激励机制改进的目标........28
4.2 阿勒泰烟草激励机制改进具体步骤....28
4.2.1 基于波士顿矩阵（BCG）开展员工分类28
4.2.2 基于综合激励理论开展激励模型细化.. 33
4.3 根据员工差异制定相应激励策略.......36
4.4 相关激励制度改进的应用研究...........39
4.4.1 应用中注意的问题39
4.4.2 应用的时间步骤....40
4.4.3 具体应用途径与规划..
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