项目建议书
《上海祝桥新镇投资发展有限公司贡品城项目》
顾问服务建议书
Sept 26,(Ref: CBRE Consulting /09/434)
Presented by
Name ：Joseph Wang
Title ： Director
Contact Info：joseph.wang@cbre
This letter/proposal is intended solely as a preliminary expression of general intentions and is to be used for discussion purposes only. The parties intend that neither shall have any contractual obligations to the other with respect to the matters
referred herein unless and until a definitive agreement has been fully executed and delivered by the parties. The parties agree that this letter/proposal is not intended to create any agreement or obligation by either party to negotiate a definitive
lease/purchase and sale agreement and imposes no duty whatsoever on either party to continue negotiations, including without limitation any obligation to negotiate in good faith or in any way other than at arm’s length. Prior to delivery of a
definitive executed agreement, and without any liability to the other party, either party may (1) propose different terms from those summarized herein, (2) enter into negotiations with other parties and/or (3) unilaterally terminate all negotiations with
the other party hereto.
目录
背景介绍......1
项目理解......3
服务内容......6
工作进度及收费标准.......15
专业队伍简介.17
附件:
附件I 世邦魏理仕策略顾问部客户评价
附件II 世邦魏理仕策略顾问部在中国大陆主要专业咨询业绩参考
附件III 世邦魏理仕类似项目案例研究业绩
附件IV 专业人员简介
CB RICHARD ELLIS | PROPOSAL TO SHANGHAI ZHUQIAO NEW TOWN DEVELOPMENT & INVESTMENT CO., LTD FOR REAL
ESTATE SERVICES
背景介绍
This letter/proposal is intended solely as a preliminary expression of general intentions and is to be used for discussion purposes only. The parties intend that neither shall have any contractual obligations to the other with respect to the matters referred herein unless and until a definitive agreement has been fully executed and
delivered by the parties. The parties agree that this letter/proposal is not intended to create any agreement or obligation by either party to negotiate a definitive lease/purchase and sale agreement and imposes no duty whatsoever on either party to continue negotiations, including without limitation any obligation to negotiate
in good faith or in any way other than at arm’s length. Prior to delivery of a definitive executed agreement, and without any liability to the other party, either party may (1) propose different terms from those summarized herein, (2) enter into negotiations with other parties and/or (3) unilaterally terminate all negotiations with the other
party hereto.
背景介绍
1.1 任务
世邦魏理仕策略顾问部应邀为祝桥新镇投资发展有限公司提供此份关于“贡品城项
目”的策略发展顾问服务建议书。这份建议书将包括我们的专业服务队伍、专业服
务内容、专业服务时间、过往业绩参考以及我们的收费标准等等

能够有机会接触到贵公司在南汇华夏贡品城项目，世邦魏理仕倍感荣幸。我们对参
与该项目的顾问工作非常感兴趣，十分希望与贵司有合作的机会

1.2 相关经验
世邦魏理仕具备承担本项目顾问服务的优势，世邦魏理仕在华东、华中地区针对类
似本案的项目有着丰富的地产项目顾问服务经验，尤其为多个大规模项目提供了市
场调研和整体发展建议，这些项目主要有：
某国际知名开发商望就其重新定位及开发在上海南汇区东海之滨大片综合潜在
投资项目作前期可行性研究。项目距临港新城5公里，现状为一个36洞的滨海
高尔夫球场；针对客户关心的焦点问题，世邦魏理仕策略顾问部对上海市所有
的18洞及以上高尔夫球场进行了详细分析；深入了解其客户结构，分析球场内
设施、周边住宅的配备及运营情况；同时从全国范围内，选取了与本项目条件
最为接近的若干案例，着重研究其发展历程；总结不同球场的成功或失败之
处，最后给予本项目以非常明确的指向建议；通过访谈了解其消费习惯以及目
前中高档高尔夫及市场的空白点，从客户角度给出了这些对物业的具体需求建
议

与英国著名规划公司ARUP合作为上实集团提供关于崇明东滩规划世邦魏理仕策
略顾问部的主要任务是提供项目可行性调查报告，并在总体规划设计方面从物
业市场和商业的观点为ARUP公司提供建议，以协助该公司对该地块进行战略性
开发。鉴于此开发项目的独特性，世邦魏理仕充分的利用了以往的国际经验，
提供了合适的国际案例

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