本文通过收集第一手的调研资料，以广州百亚照明为主要研究对象，运用波
特五力量理论、
SWOT
分析方法以及
7Ps
营销组合的相关理论、关系营销、品牌
营销，通过对
LED
照明行业的内外部环境分析，识别出百亚照明营销面临的机会
和威胁以及竞争对手的优势和劣势，并制定本企业的营销战略和营销策略以及相
应的保障措施，系统的构建
LED
照明产品的营销战略体系。本文着重从产品策略、
价格策略、渠道策略、促销策略、人员策略、有形展示策略及过程策略这个七个
方面对广州百亚照明营销策略组合进行了详细而全面的论述的；本文还对营销战
略分析框架和明确的战略行动计划进行了较为系统的论述
本文结合广州百亚照明的实际情况，制定了广州百亚照明的产品策略、价格
策略、渠道策略、促销策略、人员策略、有形展示策略及过程策略，系统的打造
了广州百亚照明的市场营销战略体系。本文为广州百亚照明的主导产品的营销探
索新的思路。作者希望通过这次学习和研究提高自身研究和解决市场营销领域实
际问题的能力，并为其它
LED
照明厂家提供理论借鉴
关键词：广州百亚照明电气有限公司；
7Ps
营销策略；顾客满意；
SWOT
分析
Abstract
With the development LED lighting production, it covers a wide varity of
application. Due to the competitive market,How to rank and shark the market What
about the strategy That's a very wonderful topic of Guangzhou Baiya ,and also is the
LED lighting era gives Guangzhou Baiya the historical mission.
This paper talks Guangzhou Baiya Electric Lighting Co. LTD as the main subject.
Collecting first-hand survey data. Analyzing with Porter five forces, SWOT, 7Ps
marketing strategy, relationship marketing and brand marketing. Identify
opportunities & threats that we faced, and Strengths & Weaknesses of our competitor.
Formulate a marketing strategy system. And this paper will talks in 7 aspects
including product, price, place, promotion, people, physical evidence and process to
discusses the sales strategy of Guangzhou Baiya Electric Lighting Co. LTD. This
paper also will analyzing the frame of marketing strategy and the plan of action.
Base on the situation of Baiya,we set up a stategy for the product,price, place
l,promotion,people,physical evidence,and process.Build the marketing strategy
system for Baiya,This paper provides a new way about marketing strategy on main
products of Guangzhou Baiya Electric Lighting Co. LTD. The author hope to improve
the ability of understanding market trends through the study and research, and provide
a theoretical reference for other LED lighting manufacturers.
Key Words
：
Guangzhou Baiya Electric Lighting Co.LTD; 7Ps marketing strategy;
Customer satisfaction; SWOT analysis
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