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MBA论文_基于双边市场理论的机场业务价格规制研究

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摘 要
作为公共基础设施,民航运输机场在综合交通运输体系和经济社会发展中发挥着重
要作用。一般认为,民航运输机场具有局部垄断特性,对其进行价格规制有助于提高社
会总福利。自年开始,中国民航局在进一步明确机场收费项目基础上推出了一系
列政策措施对机场的定价行为进行规范。其中,航空性业务收费和非航空性重要业务收
费实行政府指导价,在实际收取时可根据其提供设施和服务水平的差异程度与用户协商
下浮,一般不得上浮;非航空性其他业务收费则以市场调节价为主。我国针对航空性业
务的价格规制方式,基本是与国际上的最高限价规制接轨的。但是伴随着机场的集团化
进程,国际上许多旅客吞吐量超过 1000 万人次的机场,非航空性业务收入已超过航空
性业务收入,成为机场的主要收入来源。传统的基于单边市场理论只对航空性业务进行
价格规制的规制制度已经跟不上机场业发展的步伐。在这样的背景下,本文将双边市场
理论引入机场价格规制领域,为机场价格规制改革研究和实践提供有价值的参考

本文以双边市场理论为基础,对机场的平台属性、定价(包含定价表达式、影响因
素及社会福利分析)和价格规制(包含价格规制下的社会福利分析和改进、国内外机场
价格规制对比分析以及由此提出的规制策略建议)进行了理论上的研究。论文由六章组
成,核心内容主要是基于双边市场理论证明机场是一个双边/多边市场,具有交叉网络
外部性;引入非航空性业务的新变量,构建并扩展了 Armstrong 价格模型,通过构建效
用、价格、需求的价格弹性与利润的函数,获得了机场对航空公司、零售商和顾客市场
的定价表达式及其影响因素;并以此为基础对机场定价及规制的社会福利影响进行了分
析;最后结合国内外机场价格规制实践,提出了机场价格规制的策略建议。本文所得出
的结论及提出的策略有助于进一步丰富和推进我国机场业的价格规制研究,是将双边市
场理论及其应用推向深入的一次有益尝试

关键词:机场;双边市场理论;机场业务定价;价格规制;规制策略II
Abstract
As public infrastructure, civil aviation airport plays an important role in the
comprehensive transportation system and the economic and social development. It is
generally believed that the civil aviation airport has a local monopoly characteristic, and the
price regulation is helpful to improve the social welfare. The Civil Aviation Administration of
China (“CAAC”) launches a series of policies and measures to regulate the pricing behavior
of airport on the basis of further clarifying the airport charge item since . The
aeronautical services fees and non-aeronautical important service fees comply with the
guidance price of the government, and can float downward in the actual charge when
negotiated with the user according to the difference of available facilities and service level,
generally not floating up. Other non-aeronautical services charge is market-based. The way of
Chinese price regulation for aeronautical services is basically in line with the price cap
regulation in the world. While along with the grouping process of the airport,
non-aeronautical revenues of many international airports whose passenger throughput is more
than 10 million have exceeded aeronautical revenues, and become the main source of income
of the airport. The traditional aeronautical service price regulation based on the one-sided
market theory cannot keep up with the pace of development of the airport industry. So the
two-sided market theory is introduced into the market airport price regulation field to provide
valuable reference for the research and practice of airport price regulation reform under this
background.
The paper takes two-sided market theory as theoretical basis, and conduct theoretical
studies on the airport platform attributes, pricing (including pricing formula, influencing
factors and social welfare analysis) and price regulation (including social welfare analysis and
improvement of price regulation, price regulation comparison of domestic and international
airport, and thus proposed regulation strategy suggestions). The paper is composed of six
chapters, and the core content further clarifies the two-sided/ multiple-sided market attribute
of airport, analyze the airport pricing strategy and social welfare effect based on Armstrong
price model, and propose the price regulation strategy on the basis of combination of priceIII
regulation practice in domestic and international airport. The conclusion and proposed
strategy helps to further enrich and promote the study of price regulation in airport industry,
and it is a useful attempt to deepen the two-sided market theory and its application.
Keywords: Airport;Two-sided market theory;Airport service pricing;Price regulation;
Regulation strategyIV
目 录
摘 要.....I
Abstract. II
第一章 绪论.......1
1.1 研究背景与意义..........1
1.1.1 研究背景...........1
1.1.2 研究意义...........3
1.2 主要研究内容及框架..4
1.3 研究方法与技术路线..4
1.3.1 研究方法...........4
1.3.2 技术路线图.......5
1.4 创新之处..........6
第二章 双边市场理论及其应用综述...7
2.1 双边市场理论..7
2.1.1 双边市场的定义...........7
2.1.2 双边市场的特征...........8
2.1.3 双边市场的分类...........8
2.2 双边市场理论的应用..9
2.2.1 双边市场理论在非民航领域的应用...9
2.2.2 双边市场理论在民航领域的应用.....11
第三章 机场的平台属性分析.15
3.1 机场及其业务种类....15
3.1.1 机场的定义及基本属性.........15
3.1.2 机场的业务类型.........16
3.2 机场的平台属性分析17
3.2.1 机场的网络外部性.....18
3.2.2 机场平台的归属问题.20
第四章 双边市场视域下的机场业务定价规制的社会福利基础.....21V
4.1 Armstrong 价格模型介绍...... 21
4.2 机场业务定价模型的构建....22
4.2.1 机场业务定价模型的假设与构建.....22
4.2.2 模型分析.........26
4.3 基于双边市场理论的机场业务定价福利分析........26
4.3.1 机场业务定价策略对供需关系的影响分析.27
4.3.2 基于双边市场理论的机场定价的福利分析.28
4.3.3 机场业务价格规制导致帕累托无效的分析.30
第五章 机场业务价格规制策略研究.33
5.1 机场业务价格规制的现状....33
5.1.1 国外的机场价格规制.33
5.1.2 我国的机场价格规制.37
5.2 机场价格规制下的帕累托改进分析39
5.3 机场业务价格的规制策略....40
5.3.1 机场业务价格规制的目标与原则.....41
5.3.2 机场业务的价格规制策略.....41
第六章 研究结论与展望.........45
6.1 研究结论........45
6.2 研究展望........46
参考文献...........48
致 谢...54
研究生发表论文清单...55中国民航大学硕士学位论文
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