自上世纪90年代至今,零售业已发展成为我国第三产业的重要组成部分,而连锁

零售业则是零售业的中坚力量。我国连锁超市经历了持续快速发展阶段,为扩大内需、

促进经济可持续发展做出了重要贡献。但是,近年来,随着外资超市的注入和本土超市

的迅速扩展,连锁超市的数量、规模相对市场需求已经接近饱和,竞争加剧。同时,随

着互联网的发展,网络销售模式的出现,网络交易额迅猛提高,也给传统的零售业带来

了巨大的冲击和挑战。

面对激烈的竞争环境,为抢占市场、扩大销售、提高市场占有率,各大连锁超市的

内部管理水平都在加强,企业管理向精细化发展。L连锁超市也不例外,开始重视品类

管理,并开始探索单品管理模式。

本文在大量数据调查基础上,对L连锁超市的单品管理现状进行了总结,剖析了 L

连锁超市现行的单品管理工作中存在的问题及原因,针对其主要经营指标,通过制定科

学精准的门店SKU模块、通过对单品的ABC分析进行有效持续的SKU优化、有效提

高AB类商品的覆盖率、建立高效的单品管理评估机制等方法,对L连锁超市的单品管

理模式进行了精心设计,设计出了一套全新的L连锁超市单品管理模式的管理方案。

本文研究的重点在于设计L连锁超市单品管理模式的管理方案,研究的创新点在于

从微观的单品管理模式出发,提出L连锁超市对单品管理过程中门店单品(SKU)模块

的制定、优化和内部控制评价,提出单品管理模式的设计方案和实施过程。研究的意义

在于通过单品管理模式解决连锁超市管理粗放问题,加强精细化管理,以期提高L连锁

超市的管理效率和综合竞争力。

【关键词】连锁超市单品管理模式 SKU

【研究类型】应用研究

Since the 90's of last century, the retail industry has become an important

part of China's third industries, and chain retail industry is the backbone of the

retail industry. Chain supermarket in China has experienced sustained rapid

development stage, and made important contributions to the expansion of

domestic demand, promoting economic sustainable development. However, in

recent years, with the rapid expansion of foreign supermarket injection and local

supermarket chain supermarket, quantity, size relative to the market demand is

close to saturation, competition and bowel. At the same time, with the

development of the Internet, online shopping rapid increase of trading volume of

goods, but also to the traditional retail industry has brought great impact and

challenge.

In the face of the fierce competition environment and in order to seize the

market, expand sales and improve market share, the Dalian Supermarket internal

management level are to strengthen enterprise management, to the development

of fine. The L chain supermarket is not exceptional and begins to pay attention

to the category management, began to explore the management mode of single

product.

Based on the data investigated from the L chain supermarket, single

product management status is summarized in this paper. The problems and

reasons of single product management in the L chain supermarket are analyzed.

In view of the main business indicators, the scientific accurate store SKU

module is established. By the ABC analysis effectively sustained, the SKU

optimization is effectively improved. The evaluation mechanism of a single

product management and the efficient method of AB class of goods are also

improved. A single product management mode for the L chain supermarket has

been carefully designed. A new management mode of single product management

scheme for the L chain supermarket is put forward.

This paper focuses on the design of the L supermarket chain management

scheme of single product management mode, innovative point of the study is

that starting from the micro single product management mode, proposes the L

supermarket chain of stores a single product management process in a single

product (SKU) model is fast formulation, optimization and evaluation of internal

control, puts forward the design scheme of the management pattern of single

goods and the implementation process. The significance of the study is to solve

the problem of extensive management through the management mode of single

product, to strengthen the fine management and to greatly improve the

efficiency and competitiveness of the L chain supermarket.

【Key Words] Chain supermarket, Single product management, Model, SKU

【Research Type】 Application Research