本文以ARKTREE景观设计公司作为主要的研究对象,首先对选题的背景、意义、
相关的研究动态以及研究方法进行了介绍,之后对企业发展的相关战略理论进行
了论述,包括企业发展战略的概念、特征、理论以及景观设计公司发展战略的内
涵,然后对ARKTREE景观设计公司的内、外部环境状况进行了分析,并在此基础
上为ARKTREE景观设计公司做了 SWOT分析,并通过SWOT分析得出的矩阵对ARKTREE
景观设计公司的发展战略进行了研究,包括战略选择、战略的明晰、企业的使命
以及企业的战略目标,最终提出了 ARKTREE景观设计公司的企业战略的实施,包
括对其在经营的过程中从公司的内部管理优化、公司品牌战略的实施、人才战略
的实施以及公司的文化建设等方面进行了探讨,以期为ARKTREE景观设计公司更
好、更快的发展提供相应的参考和依据。
关键词:ARKTREE景观设计公司;景观设计;公司战略
Abstract
ARKTREE Landscape Design Company
Development Strategy Research
Abstract
With the social, economic, and scientific and technological development, the people
of their own quality of life, which makes the landscape design industry has been
continuously develop and grow. Landscape design is an integral and important part of
people's lives and the working environment, especially after China's accession to the
WTO, China's landscape design industry has achieved rapid development.
Landscape design company to ARKTREE as the main object of study,introduced
the first topics of the background, meaning the research dynamics and the research
methods were discussed, after the enterprise development strategy theory, including the
concept of enterprise development strategies,characteristics,and theory, as well as
landscape design company development strategy connotation, and then analyze the
internal and external environment condition of ARKTREE landscape design company,
and on this basis for ARKTREE landscape design company to do a SWOT analysis and
SWOT analysis that matrix the ARKTREE landscape design company development
strategy research, including the strategic choice, strategic clarity, the mission of the
enterprise and the enterprise's strategic objectives, and ultimately the implementation of
the corporate strategy ARKTREE landscape design company, including its operating
from the company's internal management process optimization, and implementation of
human resources strategy implementation as well as the company's culture-building
aspects of the company、brand strategy to for ARKTREE landscape design company
better and faster development of reference and basis.
Keywords: ARKTREE landscape design company; landscape design; corporate
strategy
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