环境污染与能源短缺已经严重制约了我国乃至全球经济持续稳定的发展。

在我国北方地区,采暖供热主要以集中供热为主。这种供热形式能耗巨大,污

染排放严重。随着我国城市市区面积快速扩张,对城市的供热能力以及输送能

力提出了更高的要求。怎样在确保不改变现状热网以及现有热源的情况下,提

高热源供热能力以及输送能力成为各级政府和热力企业所面临的迫切问题。同

..时,随着供热企业对供暖设备技术性能要求的不断提高,供热产品的营销也成

为设备制造企业面临的一个重要问题。

‘ 本文对清华能源所电厂余热供热专利产品营销策略进行了研究,找出了高

校专利产品与市场相结合的技术营销新策略。论文共分六个部分,分别介绍了

研究的背景和意义、清华能源所电厂余热供热专利产品等问题;分析了清华能

源所电厂余热供热专利产品的市场营销环境和清华能源所自身的优劣势,以及

所面临的机会和威胁;最后提出了清华能源所电厂余热供热专利产品营销策

略。通过研究,不仅对本单位的问题进行了较为系统的梳理,也希望对专利产

品推向市场的研究提供一个典型的案例。

关键词:清华大学能源所,电厂余热供热,专利产品营销

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Abstract

Environment pollution and energy shortage have been restricting the continuous

and stable development of our country and even the global economy .In the north of

our country, heating system is mainly composed of central heating. This kind of

heating consumed huge energy and seriously discharged of pollutants. Along with

the rapid expansion of urban area in our country, we have put forward higher

requirements for the heating capacity and transmission capacity of our city. Under

the condition of making sure not to change the status of heating network system and

heat source, improving the heat source heating capacity and transmission capacity

has become a pressing problem all levels of government and thermal enterprises

facing with. At the same time,with the constant improvement of the requirements of

heating enterprises to heating equipment technical performance, marketing heating

products has also become an important problem equipment manufacturing

enterprises facing with.

The paper studies the marketing strategy of afterheat heating patented products

of qinghua energy power plant,and finds out the technology marketing strategy of

colleges and universities patent products combined with the market. The paper is

divided into six parts, and respectively introduces the background and significance

of the research and afterheat heating patented products of qinghua energy power

plant. In addition, the paper analyzes the marketing environment of afterheat heating

patented products of qinghua energy power plant, the advantages and disadvantages

of qinghua energy by itself and the opportunities and threats we are facing with. At

last,the thesis proposes the marketing strategies of afterheat heating patented

products of qinghua energy power plant. By studying, we not only make the

systemic pectination on the issue of the unit,but also hope to provide a typical case

for the research of patent products to the market.

Key words: energy departmentof the tsinghua university,Power plant waste heat

recovery5Patent product marketing

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