本文概述了几种不同流派的战略管理理论，也总结了几种战略管理理论的
说明。通过分析氟材料行业的背景，现状，以及说明研究意义，来阐述本篇文
章总体的思路及论文框架。接下来分析公司的外部的宏观环境，对氟材料行业
进行综述，然后根据企业内部环境来分析企业所处的发展环境，并在此中找到
一些关键因素，结合外部环境与行业发展情况，制定本公司未来发展的方向。

再接下来是从企业内部的竞争优势、劣势、机遇和面临的挑战，通过SWOT分析
列出企业的SWOT几种战略模式；并运用蓝海战略分析，通过战略对比分析得出
企业发展的战略选择。最后，根据公司的发展战略，制订企业切实可行的战略
实施策略，以保证公司的发展战略目标能够得以顺利实施
本文通过分析得出企业的发展战略选择，目前首要的是扩大生产规模，并
提出公司的发展主要为：科技创新，集中战略，并与其他公司建立战略合作关
系。从而使公司能长远的发展。公司长远的战略目标是在重点发展氟材料在环
保领域的应用。并在同行业里取得领导者的地位。

关键词： 柏润公司 氟材料 战略分析 发展战略 专利 创新Abstract
Xiamen Baron fluorine material company is a fluorine materials research ,
production and processing, domestic exports as one of the fluorine materials
processing enterprises, the product is new material , and a national key development
industry.
This paper illustrates the framework of research ideas and papers, based on the
theory of strategic management research status overview, background and
significance of the research department of Xiamen Baron.First, we can analyze the
business environment and find the key factor to get the positioning of the company's
future development, from the external environment, the macro environment and
micro enterprise development environment .Second, we can list four SWOT strategic
business model analysis from the enterprise competitive strengths, weaknesses,
opportunities and challenges faced by the SWOT analysis; Comparative analysis of
results through strategic choice for enterprise development.Finally, according to the
internal and external environment and predict future changes, we can make enterprise
feasible strategy. develop practical strategies to implement corporate strategy.
In this paper, by analyzing the choice of the enterprise develop-ment strategy,
the current priority is to expand the scale of production, and put forward the
development of the company is scientific and technological innovation, focus strategy,
and establish strategic cooperative relations with other companies. In order to
enable the company have a long-term development.
Key word: Baron company fluorine material strategic
analysis development strategy technology innovation