JS 公司曾经是一家国内废旧金属回收行业的龙头企业，市值过百亿港币，上市初期
得到非常迅猛的发展，短期业绩也是以惊人的速度成长，曾经一度获得很好的经济效益
和社会效益；然而由于企业的管理疏漏及社会责任的欠缺，致使 JS 公司在发展迅猛时
期却招来证监会的清盘令，不但令企业和投资者受损，同时也给社会带来一些不良影响，
甚至或将导致公司破产。本文试图通过深入讨论和剖析 JS 公司对投资者履行社会责任
的情况，来阐述企业对投资者履行社会责任的必要性。
本文采用案例研究形式，首先介绍研究的背景、目的和意义，通过对企业社会责任、
企业价值的概述，阐述了企业社会责任与企业价值的关系，然后描述了再生资源行业社
会责任现状以及企业对投资者履行社会责任现状。第二章和第三章为案例主体部分，通
过 JS 公司与投资者矛盾来展示其社会责任欠缺的种种现象。第四章为案例分析部分，
在此运用管理科学的相关理论，采取逻辑分析、理论与事实相结合的方法，对 JS 公司
企业社会责任欠缺的表现进行阐述，用图表分析法展示了企业对投资者履行社会责任的
欠缺所带来的企业价值的下跌，之后提出企业对投资履行社会责任的一些建议，最后是
作者对本文进行回顾，概括本文主要观点、收获与不足以及进一步表明企业对投资者履
行社会责任的必要性及企业对投资者履行社会责任的现实意义，希望可以为企业以及广
大投资者提供参考和借鉴。
关键词：企业社会责任；投资者；企业价值；再生资源行业
II
ABSTRACT
Today the Chinese economy is growing rapidly with the global economic development.
And as entering the global market, the Chinese companies have gained rapid development,
the Chinese enterprises create a lot of wealth not only for the state and the society, but also
bear a lot of responsibility and obligation for the country and Society. However, due
to theexcessive and disordered competition, the profit-driven corporate behavior in the market
has become increasingly heated up. Some corporate forget its social responsibility, malignant
occurred frequently, it brings negative impact on the normal social order and economic
development.
JS company was once a leading enterprises in domestic scrap metal recycling industry,
the market value was over ten billion Hong Kong dollars, it used to develop rapidly after its
IPO, its short-term performance is also growing at amazing speed, it used to get a good
economic return and social reputation; however when the management neglect corporate
social responsibility, it caused JS has received the Commission's winding-up order in its fast
growing period, it damaged not only the enterprises and the investors, but also bring some
negative impact on society, or it will even cause the company to go bankruptcy.
The thesisattempts to study the situation through in-depth discussions and analyze how JS
Company fulfill their social responsibility to its investors. and illustrate the necessary for
corporate to conduct social responsibility to investors.
This thesis apply case study to do the research, firstly introduced the background,
purpose and significance of the study, through general introduction on corporate social
responsibility and corporate value, demonstrate the relationship between corporate social
responsibility and corporate value, and then describe the current situation of renewable
resource industry and the status of current enterprise on how to conduct corporate social
responsibility to the investors. Chapters II and III is the main part of the case, it illustrate
thecontradiction between the company and investors of JS to demonstrate its lack of social
responsibility. The fourth chapter is the case analysis, with use of the management science in
this theory, logical analysis, combining the fact and theory and method together, demonstrate
JS lack of Corporate Social Responsibility, use charts to shows the business decline when
the company lack of social responsibility, it results in its fall of business value. And it comesIII
out with some suggestions for enterprises to fulfill their social responsibility. Lastly, the
author review and summarize the main points of this thesis, and further demonstrates the
harvest and shortcoming, further illustrate the necessary for corporate to perform social
responsibility and the significance of social responsibility, tries to provide a reference for
businesses and the general investors.
Key words：Corporate social responsibility; Investors; Corporate value;
Renewable resources industry
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