I
摘要
近年来，随着我国的城镇化进程加快，城市之间的竞争日益加强，城市文化品牌
建设越来越占据重要的地位，已经成为城市竞争力的核心要素。虽然我国城市文化取
得了较快发展，城市文化品牌逐步成型，内容不断丰富，但仍在着很多不足和问题，
在此基础上，该论文通过对城市文化品牌的研究和对比，同时借鉴国内外在城市文化
品牌方面的先进经验和最终研究成果，结合沈阳市的城市文化特点，并通过收集相关
数据、专题调研和论证分析，为沈阳城市文化品牌建设提供可行性建议。针对该课题
的特点，本文采用了调查问卷法和定量分析相结合的方法，对沈阳市城市文化品牌建
设进行了系统、深入的分析研究。

首先，本文总结和回顾国内外相关研究成果，为本文的理论研究提供可供参考的
理论基础。同时，认真阐述城市文化品牌的相关理论，为本论文提供了有力支撑。其
次，本文从分析沈阳市城市文化品牌的现状，采取调查问卷的方式整理汇总沈阳城市
文化品牌的实际数据，并进行相关数据分析，在有合理数据支撑的基础上，对所提出
的理论进行验证。最后，根据上述的研究情况和论证结果，为沈阳城市品牌的建设提
出具体实施建议。

关键词：城市文化，品牌建设，文化特色

II
City Culture Brand Building Of Shenyang
Abstract
In recent years, with the development of urbanization of our country is accelerated, the
competition between cities increasing, urban culture brand construction increasingly occupy
an important position, has become a core element of the urban competitiveness. Although
China has achieved rapid development of urban culture, urban culture brand gradually
forming, constantly enrich the content, but still a lot of deficiencies and problems, on this
basis, the thesis through the research and comparison of urban culture brand, at the same time,
learn from the advanced experience of domestic and external urban cultural brand and the
final research results, combined with the urban culture the characteristics of Shenyang City,
and through the collection of relevant data, research and demonstration analysis, provide the
feasible advice for the Shenyang urban culture brand construction. According to the
characteristics of the subject, this paper adopted the method of questionnaire and the
quantitative analysis unifies, the system, in-depth study and Analysis on Shenyang city urban
culture brand construction.
First of all, this paper summarizes and reviews the relevant research results at home and
abroad, to provide a theoretical basis for the theoretical research of this paper. At the same
time, the related theory to this urban culture brand, provide strong support for the. Secondly,
by analyzing the current situation of Shenyang city cultural brand, the actual data taken
questionnaire summary of Shenyang urban culture brand, and related data analysis, based on
reasonable supporting data, verify the correctness of the proposed theory. Finally, on the basis
of the above research and demonstration results, put forward the concrete implementation of
the recommendations for the construction of Shenyang city brand.

Key words:city culture ,brand building,culture features