中国电信定位服务的发展策略研究

中文摘要

在3G移动通信市场竞争激烈的中国市场,移动定位服务LBS (Location Based

Services)业务是各大移动通信运营商和位置服务提供商的重要角逐地,越来越多

的智能手机和其他移动终端用户通过移动定位服务应用查询自己或他人的位置信

息和周边兴趣点。随着移动电子商务的兴起。移动定位服务业务也有了深层次的产

品发展策略。目前,在4G通信网络技术走出实验室面向市场的关键时刻,各个位

置服务相关厂商也在积极规划部署新技术背景下的定位服务业务发展,移动定位服

务产业链上的各个关键能力提供者之间合理的资源配置和共同地产业协作将全面

持续的推动移动定位服务的发展。

本文简明介绍了移动定位的技术基础,详细的梳理了移动定位服务产业在欧美

日韩的发展历程,总结了移动定位服务的发展经验和规律。全面系统的整理了我国

移动定位业务的起源、发展和未来的前景。在当前的中国,移动定位服务产业发展

遇到了许多的阻碍,这其中有来自移动定位服务提供商本身的,也有来自于用户的,

但是克服苦难就意味着移动定位服务产业将迎来新的突破。目前4G技术已成熟,

这也将为移动定位服务产业的大发展提供技术基础。

本文以中国电信这个全球最大的CMDA网络、固话网络和互联网运营商为主

体,详细分析了中国电信的3G网络发展和4G部署,分析总结了中国电信在移动

定位服务领域的优势。通过移动定位服务产业链分析,清晰地定位了各个移动定位

服务关键能力提供商的产业角色,分析对比了各个关键能力提供商的资源优势,也

为中国电信与图商、地理信息提供商、互联网厂商和终端厂商合作提出了详细的产

业联合策略。中国电信应该以我为主,通过多层次的产业合作,主导移动定位服务

业务的发展。

关键词:移动定位服务,中国电信,产业链分析,产业合作北京邮电大学工商管理硕士专业学位论文

China Telecom Location Based Services Development

Strategy Study

ABSTRACT

Location Based Services (LBS) is an important competition field for mobile

communication operators and location service providers in fierce competitive Chinese

3G mobile communication markets. More and more smart phones and other mobile

terminal users inquire their own or another's location information and surrounding

points of interest through LBS application. With the development of mobile

e-commerce, LBS services also have deep product development strategy. At present, in

the critical moment when 4G communication technology is out of laboratory to the

market, each related LBS manufacturers are actively planning the LBS business

development under the background of 4G. Each LBS key ability providers should be

reasonable allocation of resources and cooperate commonly. It will promote the LBS

continuous and full development.

This paper firstly briefly introduces the 4G communication network technologies

and LBS key positioning technologies. Then the paper detailed combed the LBS

industry development course in Europe,United States, Japan and Korea, and

summarized the helpful experience and rules. This paper fully and systematically sorts

the Chinese LBS business origin, development and future prospect. Although there are

many obstacles which from LBS providers and users for LBS industrial development in

current China, LBS industry will have new breakthrough when overcome the sufferings.

Now 4G technologies have been mature,and will firm foundation for LBS industry

booming development.

This paper takes the Chinese Telecom as the main study object, which is the

world's mobile communication operators with largest CMDA,fixed-line and the

Internet network. It has detailed analyzed of the China Telecom 3G network

development and 4G scheme and deployment. It has summarizes the advantages of

China Telecom in LBS services. Through the analysis of LBS industrial chain,the paper

has clearly posited the industry roles of each LBS key ability provider. The paper has

comparative analysis of the various key ability providers' advantages,then provided the

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