首先,本文对高职教育理论、战略管理基础理论、高职教育战略理论进
行了综述。其次,本文运用 PEST 模型和波特五力模型对宁德职业技术学院外
部环境进行分析，总结出学院的机遇和威胁；并从资源和能力方面分析了宁
德职业技术学院的内部环境，总结出学院的优、劣势。最后,本文运用 SWOT
的分析方法和大矩阵分析选择出学院的发展战略为差异化战略。论文从人才
培养目标、教师队伍建设、专业建设、校园文化建设、品牌建设等方面，具
体分析了学院战略的实施，提出学院战略保障体系。
本文出发点在于理论联系实际, 将差异化战略的理念引入到宁德职业
技术学院的战略发展中，为进一步提升学院的竞争力提供思路和方法。期望
本项研究对宁德职业技术学院的未来发展具有一定的指导意义，对同类高职
院的发展也具有一定的参考价值。
关键词:高职教育；职业技术学院；竞争战略；差异化战略；
Abstract
With the development of Chinese economy, the environment for higher vocational
colleges changes a lot. As the only higher vocational college in Ningde, Ningde
vocational and technical college develops slowly and faces with many grave
challenges, especially the recruitment of students continuously grows very slowly.
Ningde vocational and technical college has a urgent need to study the corresponding
strategy theories to guide the college’s practical work. On the basis of analyzing the
internal and external environment of the college, the thesis discusses the current
situation of the college and proposes a a practical develppment strategy.
Firstly, the thesis reviews the basic theories of higher vocational education ,
strategy management and higher vocation education strategy. Secondly, the thesis
analyzes the external environment of Ningde vocational and technical college through
the PEST model and the Porter’s five-force model, summarizes the college’s
opportunities and threats. The thesis analyzes the college’s internal environmet from
the aspects of the resources and capabilities , summarizes the college’s strengths and
weakness. In the end, the thesis chooses the differentiation strategy as the college’s
development strategy through the SWOT analysis and Grand Strategy Matrix analysis.
The thesis analyses the implementation of the strategy from the aspects of Talents
training goal, the construction of teachers’team, specialty construction, the
construction of campus culture and the brand construction , proposes the strategy
guarantee system.
The thesis integrates theory with practice as the starting point , introduces the
concept of differentiation strategy to Ningde vocational and technical college’s
strategic development, provide ideas and methods of further improving the college’s
competitiveness. I Expect the study has a certain guiding significance on the future
development of ningde vocational and technical college , also have certain reference
value to the similar higher vocational institutes’ development.
Keywords: Higher vocational Education；Vocational College；Competitive Strategy；
Differentiation Strategy
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