摘 要
婚庆行业从其刚刚发展起来的那天起，就被人们喻为“朝阳产业”。但从
这个市场发展起来那天起直到今天，就一直处于并不规范的状态之中。本文简
单介绍了婚庆市场从最开始的崭露头角到后来逐渐发展起来的过程，在这十几
年中，婚庆市场一直蒸蒸日上，也比以前规范了许多。但在市场逐渐发展壮大
的过程中，却由于历史遗留以及商家的利益至上心理，仍然存在着许多问题，
让市场距离一个真正规范的市场还有很大的距离。而作为婚庆市场相对较好的
沈阳市，同样存在这样的问题，而且往往是发展得越快的城市，真容易突显出
上述问题。当沈阳婚庆业发展的脚步紧跟北京、上海与广州等城市的脚步之时，
问题也开始逐一突显了出来，而在这个时候，正需要一套严谨的市场规范方案
整合出台，为市场走向更加规范的明天而奠定基础。

本文通过对沈阳市内五区内的婚庆市场通过问卷调查、数据统计等方式，
对沈阳婚庆市场进行了深入调查，得到了一些信息与数据，发现沈阳婚庆市场
在总体上呈上升势头，但通过分析，仍然发现目前市场上存在的种种问题，例
如政府监管不利、消费者较为盲目等因素，针对这些问题分析了原因，找到了
症结所在，并根据沈阳婚庆市场目前的状况提出了意见与建议，希望能够为沈
阳婚庆市场的发展做出一定的贡献。

关键词：婚庆行业，行业规范，调查报告A Survey about Wedding Industry Regulations in Shenyang
Abstract
The wedding profession is called the morning sun from the day that it was born.
But the industry is in a bad state from the day that it was born to today. The article
introduced the process of the development of the wedding industry. The wedding
market developed very well and was more orderly than before. But the industry
develops much slower than we wished for some problems that the history left and
some of the merchants gave. The problems exist in the city that develops fast more
probably, such as Shenyang. When the problems are more evident, we need a set of
standardization program that can make the wedding industry of Shenyang be better
in the future.
The article studied the wedding enterprise of the wedding industry in Shenyang
by questionnaire survey and data analysis and got some information and data. We
found that many problems exist in the wedding market of Shenyang, though the
market still develop. For example, the supervision isn’t enough, and the consumers
are blind. The article got the reasons on the problems, and
put forwarded some constructive comments and suggestions. We wish the wedding
industry of Shenyang will be better and better in the future.
Keywords: Wedding industry, Industry regulations, Investigation Report