随着网络科技的发展,新的商业模式的诞生,个性化消费群体的崛

起,一方面为传统连锁供销渠道带来更多的长尾商品需求,新增了销售

机会;另一方面也对连锁企业库存管理带来了新的挑战。一心堂拥有二

千余家直营门店,目前的库存管理模式,无法准确对长尾商品进行销售

预测和补货,以有效平衡长尾商品库存保有与销售需求的关系。对于长

尾商品的定义,因行业和产品区别而有所差异。在本文中,我们将单家

门店连续三个月内交易机会低于0.003%的商品定义为长尾商品。例如,

门店A连续三个月所有品种累计交易次数为100000次,而商品B在这个

期间交易次数为2次,商品B对应的交易机会则等于2除以100000,结

果为0.002%,低于0.003%,所以商品B则属于门店A的长尾商品。

本文通过导入CPFR库存管理技术,研究一心堂连锁门店长尾商品的

库存协同管理模式。论文总体包括五个部分:第一章作者详细介绍了研

究的背景、意义、研究思路及方法,阐明了研究的必要性和可行性。第

二章作者系统介绍了相关理论综述和研究动态。重点介绍了 CPFR库存管

理理论和实施步骤,为构建一心堂连锁门店库存协同管理模式奠定了理

论基础。第三章作者介绍了一心堂行业背景及经营现状,分析了一心堂

连锁门店库存管理演变过程,长尾商品面临的库存管理问题以及一心堂

连锁门店实施CPFR技术的意义和条件。第四章作者通过导入CPFR库存

管理技术,进行一心堂连锁门店长尾商品库存协同管理模式构建,设计

运行流程以及制定实施方案。第五章作者对本文的研究进行了总结,得

出了研究结论,并对该课题未来的研究方向进行了展望。

关键词:一心堂连锁门店;长尾商品;库存协同;管理模式

昆明理工大学专业学位硕士学位论文
一心堂连锁门店长尾商品的库存协同管理研究

Abstract

With the development of network technology, the birth of the new

business model, the rise of personalized consumer groups, on the one hand

bring the long tail commodities sales opportunities for the traditional

stores; On the other hand also brought new challenges for inventory

management. Currently, YXT has two thousand direct stores. But for the

long tail commodities,the current inventory management model cannot

accurately forecast sales and replenishment to balance inventory and sales.

For the definition of the long tail commodities due to differences between

industries and products vary. In this article,Less than 0.003% of trading

opportunities commodity for three consecutive months is defined as

long-tailed commodities. For example, Such as A stores for three

consecutive months for all transactions accumulated 100,000 times,but in

the meantime B commodity trade only twice,therefore, B's trading

opportunities is equal to the 100000 divided by 2,the result is 0.002%,less

than 0.003%,so B belongs to A store's long tail commodity.

In this paper,the authors introduced into CPFR inventory management

techniques, research YXT store's inventory collaborative management

model. The overall thesis consists of five parts: the first chapter the author

introduces the research background,significance, ideas and methods to

expounded necessity and feasibility studies. The second chapter introduces

the theory of the system of review and research developments. The author

also highlighted the CPFR inventory management theory and

implementation steps, for YXT store's inventory collaborative management

model has laid a theoretical foundation. The third chapter describes the

YXT's industry background and operating status, analyzed the evolution of

YXT store's inventory management, the long trail goods inventory

management problems, YXT implementing CPFR technology hall

significance and conditions. In chapter IV,the author use the CPFR

inventory management techniques, to build the inventory collaborative

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