本文首先从融资相关理论出发，简要介绍了融资理论在国内和国外的有关发
展，然后结合了公司的实际情况，对湖南有色置业发展有限公司的对湖南有色置
业发展有限公司融资需求和融资现状进行了具体的分析。在得出了湖南有色置业
发展有限公司的具体融资需求之后，本文然后又从内源融资策略和外源融资策略
两个方面制定了湖南有色置业发展有限公司的融资策略，而且提出了具体的实施
方案。本文最后一章提出了融资策略的实施计划，实施保障以及实施效果评估，
最终得出结论。

通过对湖南有色置业发展有限公司融资策略的研究，大家可以看到目前湖南
有色置业发展有限公司还有更适合的融资策略可供选择，可以优化已有的融资策
略。当前整个房地产业面临着十分激烈的市场竞争，在中小型企业融资困难和金
融海啸不断加剧的背景中，合适的融资策略将帮助湖南有色置业发展有限公司在
以后的竞争中处于优势地位。

关键词：湖南有色置业发展有限公司；融资策略；外源融资；内源融资工商管理硕士学位论文
III
Abstract
In the 21st century, China's Small and Middle Enterprises gained rapid
development. But the same as majority of Small and Middle Enterprise s, Hunan
Nonferrous Real Estate Development Co., Ltd. facing the main problem is funding
from date of birth.
Firstly, this paper briefly introduces the financing theory related to the
development of the at home and abroad from finance-related theory, and then combine
the actual situation of Hunan Nonferrous Real Estate Development Co., Ltd. with the
financing demand and current financing situation, conducts a detailed analysis. After
analysis of the Real Estate Development Co., Ltd. Hunan Nonferrous financing
demand, then this paper established financing tactics from internal financing and
external financing and then presented a specific implementation method. In the final
chapter presents an implementation plan, the implementation of safeguards and
effectiveness assessment, in the end, get the final conclusion.
Through the research for Hunan Nonferrous Real Estate Development Co., Ltd
financing strategy, there are better financing options to choose, optimize existing
financing tactics. In the background of entire real estate industry currently faces
fierce competition and the financial crisis intensified, reasonable financing decision
program will help Hunan Nonferrous Real Estate Development Co., Ltd. in an
advantageous position in the future competition.
Key words: Hunan Nonferrous Real Estate Development Co., Ltd. ; Financing strategy;
External financing; Internal financing